Stand Out or Be DONE

Stand Out or Be DONE

How to Stand Out From the Crowd


“The small business viking, Roy Osing, discusses what business owners can do to thrive.


His book series, Be Different or Be Dead, shines a light on the biggest challenge companies of all sizes are facing.

With a billion businesses to choose from, how does a company differentiate themselves in the market?


Roy says it can be done by making one simple statement, he calls it ‘The ONLY Statement’.

He encourages companies to think about what they’re truly “ONLY” at, what’s unique about them.

He says if you can’t figure that out, your business is as good as dead.


Every company should be able to fill in the blank of: “We are the ONLY ones who…”. That statement will definitively tell people why they should do business with you over another company.


However, don’t feel like your work is done once you’ve figured that out. The world is always changing, and so your ONLY Statement will have to be able to shift along the way.” — Luigi & Matt, Hosts, The Liquid Lunch Project Podcast


What You’ll Learn in This Episode:

▪️The biggest challenge that businesses are facing.

▪️What 3 questions every business owner should be asking.

▪️How to develop an executable game plan.

▪️What it means to be truly innovative.


Jaksot(129)

💦 Splash - Conformity

💦 Splash - Conformity

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How Mistakes Can Mean Success

How Mistakes Can Mean Success

A core element to great customer service is a recovery strategy. It’s how you react to those times when, inevitably, your business makes a mistake. Often, businesses do the bare minimum to assuage the...

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💦 Splash - Mediocrity

💦 Splash - Mediocrity

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B Different and B Audacious

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“Roy is a seasoned business leader, marketer and author with over three decades of experience in the data and internet industry where he grew a startup business from a startup to a $1 billion powerhou...

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💦 Splash - Contrarian

💦 Splash - Contrarian

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We All Live in “Red Oceans”

Some people preach that you should look for a “Blue Ocean” where you have ZERO competition. That would be nirvana, but for most business leaders, we have to learn how to win in “Red Oceans” with hungr...

4 Maalis 202455min

💦 Splash - Welcome 🤗

💦 Splash - Welcome 🤗

Welcome to the first episode of “A Splash of Audacious”, the Audacious Moves podcast that gives you bite-sized morsels of my work if you don’t have the time to consume a full meal. I’ll be posting a S...

1 Maalis 202411min

Hire For “Goosebumps”

Hire For “Goosebumps”

If your business strategy is focused on creating memorable and “gasp-worthy” customer experiences, the place to start is to recruit the right team. Delightful experiences are infused with emotion; whe...

26 Helmi 202422min

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