👟 “Air Force Kirkland” — Nike’s Costco sneaker. Amex’s $895 mirror card. Jimmy Kimmel’s cancellation. +Kevin Durant’s crypto password.
The Best One Yet19 Syys 2025

👟 “Air Force Kirkland” — Nike’s Costco sneaker. Amex’s $895 mirror card. Jimmy Kimmel’s cancellation. +Kevin Durant’s crypto password.

Amex just jacked up the fee for its Platinum card to $895… so we used AI to optimize the points.

Did Nike just collab with Costco on a shoe?... Could be a deepfake - or an intentional Nike leak.

Jimmy Kimmel’s late night show just got canceled… but you can follow the money to a $6B acquisition.

Plus, NBA star Kevin Durant forgot his Coinbase password… so it’s now worth Bitcoin millions.


$NKE $COST $AMEX $NXST


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Sony’s Walkman 🎧


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OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/


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About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.



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Jaksot(1621)

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🐑 “MUGGs” — Man Uggs are surging. Ozempic’s inventor’s dilemma. The Fed’s Debbie Downer. Reese’s + Oreos.

Uggs’ sales are surging thanks to men… And it’s not the only brand pulling off a gender pivot.Novo Nordisk stock is down 65%... because “inventing” something doesn’t mean “winning” it.The Federal Rese...

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What do Krispy Kreme, Kohl’s, OpenDoor, & Rocket have in common?... 2025’s meme stocks.Vacation put sunscreen into a ‘80s whipped cream bottle & sales doubled… It’s Plot Twist Packaging.South Park sna...

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We brought a surprise guest to our LIVE TBOY show in Chicago: Chris Barman, CEO of the wildest (and newest) electric car brand.Jeff Bezos invested, and Chris is leading it. Slate’s not just building t...

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Live… from Chicago… it’s The Best One Yet!We performed our show in front of a live studio audience of Besties & Yetis at Chicago’s famous Vic Theater. Some extra razzle dazzle & sprinkle dinkle — but ...

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💫 “Viva La Profits” — Coldplay’s record-breaking tour. Coke’s Mexican Coke. Cetaphil’s AI skin hack.

Coldplay is now the #2 highest-grossing concert tour ever… their concerts manufacture virality.Coca-Cola is launching coke w/ cane sugar instead of corn syrup… it could be “Luxury Coke”Cetaphil has gi...

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Tesla just opened something completely wild: a drive-in movie theater diner / charging station… run by robots.About ½ of all zippers are made by 1 company: YKK… it’s the most international brand on ea...

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