👟 “Air Force Kirkland” — Nike’s Costco sneaker. Amex’s $895 mirror card. Jimmy Kimmel’s cancellation. +Kevin Durant’s crypto password.
The Best One Yet19 Syys 2025

👟 “Air Force Kirkland” — Nike’s Costco sneaker. Amex’s $895 mirror card. Jimmy Kimmel’s cancellation. +Kevin Durant’s crypto password.

Amex just jacked up the fee for its Platinum card to $895
 so we used AI to optimize the points.

Did Nike just collab with Costco on a shoe?... Could be a deepfake - or an intentional Nike leak.

Jimmy Kimmel’s late night show just got canceled
 but you can follow the money to a $6B acquisition.

Plus, NBA star Kevin Durant forgot his Coinbase password
 so it’s now worth Bitcoin millions.


$NKE $COST $AMEX $NXST


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Sony’s Walkman 🎧


Subscribe to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/ to listen.


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OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/


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About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.



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Jaksot(1621)

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David, the $725M protein bar brand, dropped its most controversial product yet
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 we want to introduce the B.U.R.R.I.T.O. trade coming Aug 1stBasketball star Jimmy Butler just launched a $100 coffee
 because of the wine industry.Target’s stock has d...

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KFC just fell out of the top 3 chicken chains in America
 and Dave’s Hot is bringing the heat.Millennial Moms are leading a female founder boom
 and it’s all thanks to “The Power Pause.”Google and Ope...

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🏰 "Kingdom of the Coin" — Bhutan's Bitcoin Bump. Love Island's economy. Delta's Super Business Class+

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 and it’s having a global economic impact.Delta only makes $4 profit per ticket
 so it’s launching new premium classes (Super Biz Class+)Bitcoin hit a fr...

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Kellogg’s cereal brands were just acquired by Italy’s Ferrero (Nutella)
 but it’s really about the mascots.Netflix’s most popular content is actually Anime
 and Japan’s Anime shows an AI growth hack. ...

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😇 “Inbox Zero Nirvana” — Gmail’s mass unsubscription. Matcha’s shortage drama. X’s Yaccarino exit. And Birkin Bag #1.

😇 “Inbox Zero Nirvana” — Gmail’s mass unsubscription. Matcha’s shortage drama. X’s Yaccarino exit. And Birkin Bag #1.

Gmail launched a Weapon of Mass Unsubscription
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 blame Japan’s senior citizens.X’s CEO Linda Yaccarino is officiall...

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