430: Not All Leads Are Created Equal with B2B Sales Maverick AJ Cassata

430: Not All Leads Are Created Equal with B2B Sales Maverick AJ Cassata

Does the word “sales” make you squeamish or intimidated? If so, then this episode is for you. AJ Cassata is a maverick B2B sales consultant who helps entrepreneurs grow their businesses fast with his straightforward, systematic, and scalable approach to sales growth. His company, Revenue Boost, helps clients create a system for lead generation instead of just winging it. Listen to Nathan and AJ discuss: Starting in door-to-door sales as a teenager Persevering through failure in his first business Starting Revenue Boost to focus on lead generation Why not all leads are created equal How to stand out amongst competitors Why cold emails are still powerful Implementing a repeatable process to get clients How to spend zero dollars on advertising LinkedIn Navigator tips and tricks Why subject lines should be a disguise And much more B2B sales strategies... Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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539: How to Build a Million Dollar Beauty Brand | Alicia Scott [VIDEO]

539: How to Build a Million Dollar Beauty Brand | Alicia Scott [VIDEO]

In this episode, Alicia Scott, founder of Range Beauty, shares her journey from fashion professional to beauty entrepreneur. Alicia reveals how her own skin struggles led to the creation of a brand fo...

22 Marras 202454min

538: He Built a $2.9B Home Fitness Empire | Carl Daikeler [VIDEO]

538: He Built a $2.9B Home Fitness Empire | Carl Daikeler [VIDEO]

In this episode, Carl Daikeler, founder of Bodi, shares his journey from creating fitness infomercials to building a brand synonymous with home workouts. Carl reveals his path to success, from collabo...

15 Marras 20241h 1min

537: He Made $3.6B Selling Fitness Trackers | WHOOP founder Will Ahmed [VIDEO]

537: He Made $3.6B Selling Fitness Trackers | WHOOP founder Will Ahmed [VIDEO]

In this episode, Will Ahmed, founder and CEO of WHOOP, takes us through his journey from a collegiate athlete struggling with overtraining to building one of the most advanced wearable brands in the w...

8 Marras 202455min

536: He Made $450M Selling TV's for $0.01 | Ruslan Kogan [VIDEO]

536: He Made $450M Selling TV's for $0.01 | Ruslan Kogan [VIDEO]

In this episode, Ruslan Kogan, founder and CEO of Kogan.com, dives into his journey from selling electronics out of his parents’ garage to building one of Australia’s most successful e-commerce brands...

1 Marras 20241h 13min

535: How a Former Lawyer Built a $450M Global Travel Brand | Adam Schwab [VIDEO]

535: How a Former Lawyer Built a $450M Global Travel Brand | Adam Schwab [VIDEO]

In this episode, Adam Schwab, founder and CEO of Luxury Escapes, shares his entrepreneurial journey from humble beginnings to creating one of the leading travel brands in the world. Adam reflects on t...

25 Loka 20241h 29min

534: In Retrospect - The Netflix Story With Marc Randolph

534: In Retrospect - The Netflix Story With Marc Randolph

We're diving back into another episode from the Foundr Archives to revisit my interview with Marc Randolph, co-founder of Netflix. It’s every entrepreneur’s dream: create a product that is so disrupt...

18 Loka 202455min

533: How Hyperice Went From $0 to $700M Revolutionising Sports Recovery [VIDEO]

533: How Hyperice Went From $0 to $700M Revolutionising Sports Recovery [VIDEO]

In this episode, Anthony Katz, founder of Hyperice, shares his incredible journey from being a high school teacher with a passion for sports to building a global recovery brand used by some of the wor...

11 Loka 202449min

532: How Eight Sleep Grew From $0 to $500M Enhancing YOUR Sleep - Matteo Franceschetti [VIDEO]

532: How Eight Sleep Grew From $0 to $500M Enhancing YOUR Sleep - Matteo Franceschetti [VIDEO]

In this episode, Matteo Franceschetti, founder and CEO of Eight Sleep, shares his incredible journey of transforming sleep into a science-backed, performance-enhancing tool. Matteo, a former athlete, ...

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