#263 - How Smart Course Creators Use Black Friday As A Launch Warmup

#263 - How Smart Course Creators Use Black Friday As A Launch Warmup

Hey everyone! I’m Kate from Hello Funnels, and in this episode of Doing It Online Business podcast, I’m excited to share my insider tips on turning Black Friday into a launch warmup strategy.

After years of navigating the chaos of Black Friday sales (and yes, some epic flops), I’ve discovered how smart course creators like me can set the stage for massive success in January and February.

I’ll break down the big mistakes I’ve seen—and made—during Black Friday, then reveal my proven tactic: crafting a bite-sized offer that preps your audience for your biggest launch.

Trust me, it’s a total game-changer! Also you can grab my Black Friday promo calendar here and kickstart your strategic planning.

Let’s jump in and make this Black Friday a launchpad for your course business success!

00:00 Common Black Friday Mistakes to Avoid

02:08 Why Bundling Random Stuff Doesn't Work

04:37 The Importance of Novelty in Your Offer

05:44 Creating a Strategic Black Friday Offer

07:26 Using Black Friday as a Taste Test

08:39 Crafting the Perfect Bite-Sized Offer

14:45 Ensuring Your Offer is an Easy Yes

18:20 Final Tips for a Successful Black Friday

20:30 Conclusion and Next Steps

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Jaksot(296)

#47 - Make Money May: Challenge #3 - Make your marketing pay for itself

#47 - Make Money May: Challenge #3 - Make your marketing pay for itself

Things You’ll Learn in this Episode of Doing it Online: I’ll introduce you to our third experiment (and my FAVE) in our Make Money May challenge!  How you can make your marketing pay for itself! Learn...

18 Touko 202114min

#46 - Make money May: Challenge #2 - Bundle it baby!

#46 - Make money May: Challenge #2 - Bundle it baby!

Things You’ll Learn in this Episode of Doing it Online: I’ll introduce you to our second experiment in our Make Money May challenge!  How bundling your offers can boost your sales! A few strategic tip...

11 Touko 20217min

#45 - Make money May: Challenge #1 - The power of a payment plan

#45 - Make money May: Challenge #1 - The power of a payment plan

Things you’ll learn in this episode of Doing It Online I’ll introduce you to the first experiment to try in our Make Money May challenge!  How a payment plan can powerfully boost your sales - even dur...

4 Touko 202110min

#44 - 3 changes I made to grow from 0 to 7 figures in sales in under 3 years

#44 - 3 changes I made to grow from 0 to 7 figures in sales in under 3 years

So, it’s almost embarrassing to say this — (Oh, HAI imposter syndrome and money blocks!) — but here goes…   Last year my business, Hello Funnels, did something we’ve never done before. We made over 1 ...

27 Huhti 202115min

#43 - Do you know what your biggest roadblocks are?

#43 - Do you know what your biggest roadblocks are?

We want to make sure our precious time and energy is being channelled directly into the *right* areas — the places that will help us grow, right?    And knowing *where* you need to focus, is about dis...

20 Huhti 202112min

#42 - How to price your offers so the sell easily (and make profit too!)

#42 - How to price your offers so the sell easily (and make profit too!)

We just kicked off our 6-figure school workshop this week and our training yesterday was all about nailing the pricing. So! In this week’s episode of The Doing It Online Podcast, I wanted to share it ...

13 Huhti 202119min

#41 - Is it better to grow fast or slow?

#41 - Is it better to grow fast or slow?

It’s the question EVERY entrepreneur wants to know: ”How long will it take to grow my business to [Insert your big awesome goal here]?”   Well, in this episode, I’ll give you the answer.    Because I'...

6 Huhti 20216min

#40 - Do you upsell?

#40 - Do you upsell?

As someone who has been helping people to create, automate and scale their online courses for many, many years, you better believe I’ve racked up a few special party tricks over that time.   OK, so it...

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