#263 - How Smart Course Creators Use Black Friday As A Launch Warmup

#263 - How Smart Course Creators Use Black Friday As A Launch Warmup

Hey everyone! I’m Kate from Hello Funnels, and in this episode of Doing It Online Business podcast, I’m excited to share my insider tips on turning Black Friday into a launch warmup strategy.

After years of navigating the chaos of Black Friday sales (and yes, some epic flops), I’ve discovered how smart course creators like me can set the stage for massive success in January and February.

I’ll break down the big mistakes I’ve seen—and made—during Black Friday, then reveal my proven tactic: crafting a bite-sized offer that preps your audience for your biggest launch.

Trust me, it’s a total game-changer! Also you can grab my Black Friday promo calendar here and kickstart your strategic planning.

Let’s jump in and make this Black Friday a launchpad for your course business success!

00:00 Common Black Friday Mistakes to Avoid

02:08 Why Bundling Random Stuff Doesn't Work

04:37 The Importance of Novelty in Your Offer

05:44 Creating a Strategic Black Friday Offer

07:26 Using Black Friday as a Taste Test

08:39 Crafting the Perfect Bite-Sized Offer

14:45 Ensuring Your Offer is an Easy Yes

18:20 Final Tips for a Successful Black Friday

20:30 Conclusion and Next Steps

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#23 - 13 lessons from my 13-year bizaversary (part 2)

#23 - 13 lessons from my 13-year bizaversary (part 2)

They say the sequel is never as good as the original…   But Part 2 of my 13 lessons from my 13-year bizaversary is pretty amazing!   Sure my biz looks a helluva lot different now to what it did those ...

8 Joulu 202026min

#22 - 13 lessons from my 13-year bizaversary (part 1)

#22 - 13 lessons from my 13-year bizaversary (part 1)

This week is my bizaversary!   It’s been 13 years since I hit send on my first ever email newsletter, and my very first business Drop Dead Gorgeous Daily was born.   It’s become a little ritual for me...

1 Joulu 202026min

#21 - 3 simple reasons your course is HARD to sell

#21 - 3 simple reasons your course is HARD to sell

It’s time for some tough love!   If right now your online courses and programs are not selling like hotcakes… If they don't have a waitlist hundreds of people long… If your launches are not blowing up...

24 Marras 202021min

#20 - The curse of the second launch (and how to avoid it)

#20 - The curse of the second launch (and how to avoid it)

Let me paint you a picture…   You’ve heard people talking all about online courses… You’re working 1:1 but your time is maxed out…   So you finally decide to go for it -  to take the jump, do the scar...

17 Marras 202023min

#19 - How to explode your email list... with pop-ups (without annoying your readers!)

#19 - How to explode your email list... with pop-ups (without annoying your readers!)

What is the online business equivalent of Kale?   POP-UPS!   Sure pop-ups can suck… And no one really likes them, but man are they good for your business!   There is a RIGHT way to use them. And when ...

10 Marras 202013min

#18 - Why you need to stop saying ”but.. I’m no good at tech”

#18 - Why you need to stop saying ”but.. I’m no good at tech”

It’s time for a bit of tough love…   You need to STOP saying that you’re no good at tech.   There I said it!    But this dose of ass-kicking is done with love because I don’t want it to stop you from ...

3 Marras 202012min

#17 - BTS of my first ever course launch (+ what I wish I knew back then!)

#17 - BTS of my first ever course launch (+ what I wish I knew back then!)

In the last 6 years...I’ve created and launched over 12 different courses and online programs.   YES! 12!   So in today’s episode, I want to share a behind the scenes of what my first ever course laun...

27 Loka 202023min

#16 - Q&A - All your funnel Qs answered

#16 - Q&A - All your funnel Qs answered

If you’ve been thinking about funnels (I do it all the time)...   But you can’t quite get your head around if they will work for your biz…   In episode 16 I’ve answered all the funnel questions you as...

20 Loka 202029min

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