041 Why You Avoid Emotions & Drink

In this episode, I dive into a big one – why so many of us use alcohol to avoid or numb emotions. It could be anxiety, stress, worry, or even the “good” feelings like joy and excitement. For a while, wine might feel like it takes the edge off, but the relief never lasts – and the consequences can be heavy.

I share honestly about my own experience when I first stopped drinking for longer stretches. I found it really hard to have a clear, focused mind and thought something was wrong with me. What I eventually discovered is that it was actually a sign I needed to learn new ways to manage my emotions – and that’s where real freedom begins.

I talk about how important it is to develop a toolkit of healthy coping strategies rather than falling back on alcohol or other addictive habits. This is the key to breaking that frustrating stop–start cycle so many of us know all too well.

I also touch on the role of hormones – particularly during perimenopause and menopause – and how they can affect our relationship with alcohol. It’s such an important piece of the puzzle, and I encourage you to seek support from professionals who really understand this connection.

At the end of the episode, I give you a little sneak peek of what’s coming up next week, when I’ll be talking about the new alcohol labelling laws in Ireland and what they could mean for how we all think about drinking.

And, if you’re ready for support, I’d love to invite you to join me inside the IQW Collective – especially with Sober October just around the corner. It’s a safe, supportive space where you’ll find tools, resources, and community to help you finally break free from the cycle.

Check out the IQW Collective here:

https://iquitwine.com/iqwa/

Email me at iqwwithsarah@gmail.com if you'd like to explore private coaching.