Inside the Playbook: Shawn Desman and Managers on What Almost Ended Shawn Desman’s Music Career

Inside the Playbook: Shawn Desman and Managers on What Almost Ended Shawn Desman’s Music Career

After stepping away from music in 2015, Shawn Desman found himself questioning if he would ever return.

In this conversation, he shares the pivotal moment with Drake that reignited his passion, the role his wife played in guiding crucial career decisions, and the challenges of navigating management changes. Alongside Steve Zsirai and Chad Walsh, Shawn also reveals the strategic and data-driven approach that made his live comeback possible.

This is a story of resilience, reinvention, and what it really takes to build a second chapter in today’s music business.

Simply put, a conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1uwdpt8Z2i0PmUt70hhc76?si=ekjULlriRweFoLFGxe57Eg


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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Inside the Playbook: Russ on Why $100K Won’t Make You a Star

Inside the Playbook: Russ on Why $100K Won’t Make You a Star

In this clip of The Manager’s Playbook, Russ delivers a hard truth: success isn’t about big budgets or major connections. It’s about clarity, consistency, and calling yourself out.He shares why even $...

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The Manager's Playbook 026: RUSS - $100M Independent Empire, Master Ownership, Mental Resilience, Fan Engagement & Financial Strategy

The Manager's Playbook 026: RUSS - $100M Independent Empire, Master Ownership, Mental Resilience, Fan Engagement & Financial Strategy

In this episode of The Manager’s Playbook, Russ gets real about what it takes to build a $100M career as a fully independent artist.From owning 100% of his masters to mastering the mental game, Russ s...

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Inside the Playbook: Jessie Reyez on The Best Advice to Capitalize on Momentum

Inside the Playbook: Jessie Reyez on The Best Advice to Capitalize on Momentum

Jessie Reyez joins Byron Wilson and myself to trace the rise of a movement, how the Remix Project in Toronto became a launchpad for global talent and real career growth.From a last-minute application ...

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Inside the Playbook: Jessie Reyez on Why Systems Can Make You Unstoppable

Inside the Playbook: Jessie Reyez on Why Systems Can Make You Unstoppable

In this clip, Jessie Reyez joins Mauricio Ruiz and Byron Wilson to break down the power of leverage, the value of numbers, and why no artist wins alone.They explore how building community and owning y...

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Inside the Playbook: Zach Katz on Why He Left a Top Music Exec Job to Start Over

Inside the Playbook: Zach Katz on Why He Left a Top Music Exec Job to Start Over

Zach Katz shares the story behind one of the boldest moves in his career: leaving his role as President of BMG North America to co-found Raised in Space with Scooter Braun.Why walk away from the top? ...

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Inside the Playbook: Zach Katz on The 5 Seats Every Artist Must Fill To Build a Legendary Career

Inside the Playbook: Zach Katz on The 5 Seats Every Artist Must Fill To Build a Legendary Career

Music and entertainment exec, Zach Katz, lays out the 5 essential roles every artist must fill: manager, lawyer, label, publisher, and agent. But the real lesson?It’s not just about having a team. It’...

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Inside the Playbook: Zach Katz on The Strategy That Is Changing Music Promotion Forever

Inside the Playbook: Zach Katz on The Strategy That Is Changing Music Promotion Forever

Zach Katz, music exec and co-founder of Fixated, breaks down a game-changing approach to creator marketing.It’s called the clipper strategy: a network of young, incentivized content creators driving v...

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Inside the Playbook: Zach Katz on How Content Creators Can Make Big Money with Their Videos

Inside the Playbook: Zach Katz on How Content Creators Can Make Big Money with Their Videos

Former BMG US President and Fixated co-founder Zach Katz shares why creators like The Sketch Real aren’t just chasing virality. They’re building businesses.We unpack:How to support creators with real ...

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