817: Culture by Design: How Leaders Drive Strategy, Execution, and Performance with Krista White

817: Culture by Design: How Leaders Drive Strategy, Execution, and Performance with Krista White

In this episode, Krista White, coauthor of Culture Design and cofounder of Culture Design Lab explains how leaders can treat culture as a strategic lever rather than an HR initiative.

1. Culture is inseparable from strategy

Krista stresses that culture cannot be treated as background. It determines whether strategic plans survive contact with execution.

"We were noticing that there was a gap in people knowing how to connect culture with strategy. Our hope is that this book serves as a practical guide."

Leaders who design culture deliberately create alignment and resilience. Those who ignore it risk drift and underperformance.

2. Leadership presence remains essential

Digital tools cannot replace visible leadership.

"Everyone should be able to get five minutes with you. The CEO should not be a high on a hill person who is not reachable."

Walking the floor and observing frontline conditions show employees what leadership values.

3. Rituals make values real

Rituals translate values into behavior. "The rituals that stick are the ones tied directly to your business model and purpose not borrowed from another industry."

4. Resistance is part of the process

Cultural change often meets skepticism. Krista advises leaders to treat adoption like marketing.

"Think of it like marketing. You need many touches before someone clicks buy. Culture change requires consistency and repetition."

Consistency reduces resistance.

5. Context shapes culture

Best practices cannot be copied blindly.

"I used to think there was one right way for culture to look. I learned it is industry and context dependent."

The principle is to design culture that fits your strategy and market position.

6. Leadership lessons that endure

Krista learned two lessons from her father James White that remain relevant for executives

  • Discipline and preparation: "Practice makes perfect."

  • Balance and resilience: Never sacrificing family relationships even under pressure.

7. A broader leadership mission

Krista frames her work around freedom and engagement.

"My why is to do my part in creating a freer and more joyful world for everyone. For me that is through storytelling."

Organizations perform best when employees can bring their full selves to work.

📚 Get Culture Design here: https://shorturl.at/NVrs1

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

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509: Care: The missing piece of leadership (with Jan Bonhoeffer M.D.)

509: Care: The missing piece of leadership (with Jan Bonhoeffer M.D.)

Welcome to an episode with a thought leader and global expert on infectious diseases and vaccine safety, Jan Bonhoeffer M.D. Get Jan's book here: https://amzn.to/3y2x4hZ In this episode, Jan spoke about his medical career journey, working with different interesting organizations, and how he realized there was a missing piece: care. He spoke about how we often become so focused on solving a problem that we forget to give attention to what we care about – what gives us joy and fulfillment. In any business or profession, the key is to serve a much bigger purpose, taking your identity into account. As Michael mentioned in this conversation, "True leadership is about understanding who you are." Leading with empathy requires understanding who you are to resonate and connect with the people you interact with. Bonhoeffer serves as professor of pediatrics, infectious diseases, and vaccines at the University of Basel Children's Hospital, Switzerland. As a former consultant with the World Health Organization and the Centers for Disease Control, he co-authored more than 120 peer-reviewed articles in medical journals and led epidemiological pediatric infectious disease and vaccine studies, including international research consortia. For 18 years, he led the Brighton Collaboration, a global leader in not-for-profit vaccine safety research setting research standards, conducting large internationally collaborative research, and investigating vaccine safety concerns. He was a Strategic Advisory Group Member of the WHO Global Vaccine Safety Initiative (GVSI) implementing the vaccine safety strategy of the Global Vaccine Action Plan. Bonhoeffer graduated from the University of Basel Medical School, Switzerland, and worked in the U.S., the UK, India, and Switzerland. In 2015, he underwent a significant shift in the way that he thought about medicine. He realized that most of the significant moments in his work as a doctor happened when he wasn't simply executing what he learned in medical school, but when he was participating in a healing event with the patient. He realized that central to this is the quality of the interaction between the health care provider and the patient. It is in this space that innovation, healing, and creativity happens, but he realized that almost everything he had learned in medical school had taught him to skip over what happens in this space. This realization prompted Bonhoeffer to start Heart-Based Medicine, a global network of health care professionals and patients exploring the natural healing potential of the health care provider and the patient, and to co-create his new book Dare to Care. His mission is to inspire medical professionals to reclaim empathy and compassion as primary facets of healing to overcome the disillusion and burnout they often encounter in today's mechanized medical culture. Bonhoeffer is married to Jessica Templeton-Bonhoeffer, a developmental pediatrician and co-founder of Youkidoc Kindergesundheit, a heart-based medical center for children and their families in Basel, Switzerland. They have three children. Dare to Care: How to Survive and Thrive in Today's Medical World. Jan Bonhoeffer M.D.: https://amzn.to/3y2x4hZ Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

21 Syys 202258min

508: The radical way to negotiate (with Barry Nalebuff)

508: The radical way to negotiate (with Barry Nalebuff)

Welcome to an episode with a leading Yale expert and serial entrepreneur, Barry Nalebuff. Get Barry's book here: https://amzn.to/3OiNiJs For thirty years, Barry has taught negotiation, innovation, strategy, and game theory at Yale School of Management, which led him to develop a new approach toward negotiation. This approach is vastly different from how most people think about negotiation, which usually involves having the best tactic to out-smart the other party and get the best deal. This podcast explains the concept of the negotiation pie, which is the additional value created through an agreement to work together. It exhibits fairness and identifies what's really at stake in any negotiation. We share examples that showcase negotiation principles and a different mindset about creating value that benefits both parties involved – more importantly, understanding the views of each party as if they are solving problems rather than making the most out of the negotiation. Barry is the co-author of seven books and an online course. Thinking Strategically and The Art of Strategy are two crossover books on game theory with more than 400,000 copies in print. Co-opetition looks beyond zero-sum games to emphasize the potential for cooperating while competing. Why Not? offers a framework for problem-solving and ingenuity. Lifecycle Investing provides a new strategy for retirement investing. Mission in a Bottle tells the story of Honest Tea. His most recent book is Split the Pie, which is based on his negotiation course at SOM. An online version of the negotiation course is available for free on Coursera. It has 400,000 active learners and is the second-highest rating on the Coursera platform. In 1998, Barry—together with his former student Seth Goldman—co-founded Honest Tea. In 2011, the company was purchased by Coca-Cola. His second venture, Kombrewcha, is a slightly alcoholic version of kombucha. The company was acquired in 2016 by AB-Inbev. He is currently working to build Real Made Foods. He works with many entrepreneurial firms. He serves on the board of Q Drinks (started by his former student Jordan Silbert), Calicraft Beer, and AGP Glass. Alongside startups, he has extensive experience consulting with multinational firms. He advised the NBA in their prior negotiations with the National Basketball Players Association and served on the board of Nationwide Insurance. A graduate of MIT, a Rhodes Scholar, and a Junior Fellow at Harvard's Society of Fellows, Nalebuff earned his doctorate at Oxford University. Get Barry's book here: Split the Pie: A Radical New Way to Negotiate. Barry Nalebuff: https://amzn.to/3OiNiJs Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

19 Syys 202249min

507: Climate change: The root cause of COVID (with Tom Eddington)

507: Climate change: The root cause of COVID (with Tom Eddington)

Welcome to an episode with one of Silicon Valley's most renowned business advisors and coaches, Tom Eddington. "There's always a challenge, and there's always an opportunity." - Tom Eddington In this episode with Tom, we discussed how the COVID-19 pandemic resulted in a multitude of issues today – not only for individuals but also for most organizations. One of the biggest problems that every organization has faced because of COVID is retaining employees. Over the last couple of years, we've seen the mass resignation, and it's been a challenge across all industries to attract and retain talent. Organizations adapted to a virtual workforce, and people have spent the last two years working remotely; the idea of moving back to a physical location has required a lot of reconsideration. Some companies exhibited higher productivity rates with a reduced workforce during that time. They delivered more financial results but took a tremendous toll as leadership teams are extremely stressed and exhausted. The long-term effects of COVID continue, impacting individuals and organizations. COVID has delivered a message to the world – a warning sign. COVID is a knock-on effect of climate change, as opposed to being an epidemic. Climate change is by far the biggest issue we face. As we destroy the ecosystem, we lose biodiversity. This results in bacterial infections and viral infections, which become pandemics such as COVID. We are seeing the impact of climate change, and we are at the most critical decade in human history where we need to do something fundamentally different. "Business talks about how we become climate-conscious from today, but I've never heard a business leader talk about what we are going to do about what's already out there." - Michael Tom Eddington works with some of the most influential CEOs and non-profit leaders, advising them on everything from global mergers and organizational change to conscious leadership and work/life integration. He understands the pressures business leaders face. Having spent the last three decades as a consultant, educator, entrepreneur, and strategic advisor, he has dedicated his life to studying and teaching board, leadership, and organization effectiveness – focusing on how they grow, achieve, and sustain effectiveness while remaining stewards for their stakeholders. Tom has lived, worked, and studied on six continents, working with leaders across all industry sectors and organization stages of development. His work as a student, mentor, coach, and advisor focuses on conscious leadership. His motto: Take care of matters within yourself to make the most possible impact in the outside world. Tom has sought out opportunities to teach and work in the private, public, academic, and non-profit sectors working with industry leaders and most-admired organizations, including HP, W.L. Gore, MBNA Corporation, Royal Dutch/Shell, and Taproot Foundation. He assists organizations in fostering leadership on all levels. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

14 Syys 202251min

506: Managing digital and globalization (with Satish Nambisan)

506: Managing digital and globalization (with Satish Nambisan)

Welcome to an interview with globally recognized academic thought-leader on digital transformation and innovation management, Satish Nambisan. Get Satish's book here: https://amzn.to/3QpWQE3 In this episode, Satish spoke about real-world examples of companies that use digital technology as their unique competency to move and globalize faster. He defined "globalization" and "digital" in a broader perspective, and elaborated on their role in a company to thrive through an emotional connection with customers. Satish also explained the idea of tight and loose coupling and how it allows companies to continuously adapt to disturbances that happen in different parts of the world without reinventing the business model, processes, or operations. Satish Nambisan, Ph.D. is the Nancy and Joseph Keithley Professor of Technology Management at the Weatherhead School of Management, Case Western Reserve University. His current work focuses on how digital technologies, platforms, and ecosystems shape innovation, entrepreneurship, and international business. His publications have appeared in journals such as Harvard Business Review, MIT Sloan Management Review, Management Science, Journal of International Business Studies, Organization Science, Academy of Management Review, and Stanford Social Innovation Review. He is the co-author of The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World (Wharton School Publishing). His latest book is The Digital Multinational: Navigating the New Normal in Global Business (MIT Press, 2022). Get Satish's book here: The Digital Multinational: Navigating the New Normal in Global Business (Management on the Cutting Edge). Satish Nambisan & Yadong Luo: https://amzn.to/3QpWQE3 Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

12 Syys 202253min

505: How do leaders integrate? (with Richard Hawkes)

505: How do leaders integrate? (with Richard Hawkes)

Welcome to an interview with a business coach and change leadership expert, Richard Hawkes. Get Richard's book here: https://amzn.to/3Oe5ljU In this session, Richard shared his experiences with building a consultancy, working shoulder to shoulder with leaders and teams to grow and scale all kinds of companies – in the US and in countries all over the world, but especially in Germany. He shared a little bit about how his worldview has changed throughout his journey from thinking of companies in a fragmented way – with different kinds of views, cultures, leadership, strategies, and processes – to thinking in an integrated way. He laid out a powerful framework that any team can apply to overcome the most common leadership challenges. Richard S. Hawkes is the author of Navigate the Swirl and the CEO and Founder of Growth River, an international consultancy that guides leaders and teams to create higher performance in businesses and organizations. Hawkes helps companies identify and resolve constraints to success. Clients include Edward Jones, GENEWIZ, Hitachi, Pfizer, Johnson & Johnson, and Mars. Hawkes received a B.A. in Computer Science and German Literature from Hamilton College and an M.B.A. in Marketing and Organizational Development from the University of Wisconsin-Madison. Get Richard's book here: Navigate the Swirl: 7 Crucial Conversations for Business Transformation. Richard S. Hawkes: https://amzn.to/3Oe5ljU Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

7 Syys 20221h 20min

504: A guide to difficult decision making (with Eric Pliner)

504: A guide to difficult decision making (with Eric Pliner)

Welcome to an interview with the CEO of YSC Consulting, Eric Pliner. Get Eric's book here: https://amzn.to/3HpM1hf In this video, Eric shared his career journey, experience with adjusting to consulting, and how to become a successful consultant while maintaining a healthy life balance. He discussed the reasons why his company survived and thrived during the pandemic. As a CEO, he spoke about the top things that he looks for when promoting an employee and the red flags that employees must be aware of to avoid or eliminate. Eric shared the realizations that made him a stronger leader over the course of his journey to the top of his company. He emphasized the importance of constant learning and listening to other people, and that as a leader, you have to get over the idea that your job is to make everyone happy. You will disappoint people down the road, but how you handle that disappointment will make the difference between being a long-term leader or a short-term leader. Eric shared his advice on how to better make difficult decisions and how to build confidence when facing challenging decision-making situations. For more than twenty-five years, Eric Pliner has been a recognized leader in the fields of leadership development, organizational culture, education and training, and strategic diversity and inclusion. He is Chief Executive Officer of YSC Consulting, a global leadership strategy consultancy headquartered in London. Eric's writing on leadership has been featured in Harvard Business Review, Fortune, Forbes, Fast Company, and a host of other business and industry publications. He is a Board Director with Hip Hop Public Health, a member of the Dramatists' Guild of America, and an author/co-author of a wide variety of published academic, creative, and professional works, including award-winning case studies on leadership; the U.S. National Standards for Health Education; and an off-Broadway theatrical parody of television cartoons for adults (with Amy Rhodes). He lives in Brooklyn, New York. Get Eric's book here: Difficult Decisions: How Leaders Make the Right Call with Insight, Integrity, and Empathy. Eric Pliner: https://amzn.to/3HpM1hf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

5 Syys 20221h 8min

503: The key to happiness and success (with Alex Bäcker)

503: The key to happiness and success (with Alex Bäcker)

Welcome to an episode with scientist, inventor, writer, speaker, and entrepreneur, Alex Bäcker. Get Alex's book here: https://amzn.to/3HqNfZu In this episode, Alex spoke about the main ingredients of a successful life and the key to happiness. He discussed why he wrote his book, 101 Clues to a Happy Life, and shared how having children exponentially changed his life and perspective. Alex also elaborated on the role of sunlight in the prevention and treatment of COVID-19 and the potential role of vitamin D. In this conversation, he shared valuable advice related to business, finding business partners and investors, and the practical steps that should be implemented to attain success and happiness. Alex Bäcker is the founder and CEO of QLess and co-founder at Drisit. He holds 11 patents and in 2021 was named among the top 100 MIT alumni in technology. His seminal papers on COVID and sunlight were picked up by the press around the world. Alex is a National Champion of Informatics and holds a degree in Biology and Economics from MIT, and a M.S. and Ph.D. in Computation and Neural Systems and Biology from the California Institute of Technology, where he was awarded the Dean's Award for "great contributions and outstanding qualities of Leadership and Responsibility." He has held positions at McKinsey & Co.; the Center for Computation, Computers, Information and Mathematics of Sandia National Labs; and Caltech. Alex devised the idea of QLess while standing in a line. Prior to starting QLess, Alex was also the founder of a pioneer of search engine marketing technology, the invention factory, that has boosted the reach of search engine marketing campaigns by up to 580% while simultaneously reducing their cost per action by up to 78%. It is a semantic people search engine with machine vision, which beat Google and every other search engine tested 3 to 1 or more in results relevance in a blind people search comparison, and the first resume- or file-based search engine. Alex was appointed by the President to serve in the California Institute of Technology's Information Sciences and Technology Board of Advisors. In 2013, Alex was named the Gold Stevie Winner of IT Executive of the Year and Silver Stevie Winner of Innovator of the Year by the International Business Awards. In 2011, Alex was honored as the keynote speaker at LA County's Tech Week, an honor that was previously accorded a Nobel Prize winner, the CEO of Cisco, the CEO of Adobe, the Chairman of Deloitte, and an astronaut. In 2010, Alex was honored as one of "40 under 40" for the inaugural 40 Under 40 M&A Advisor Recognition Awards. Alex's research on neural coding and artificial intelligence has been published in the world's leading publications such as Nature and Neural Computation. Get Alex's book here: 101 Clues to a Happy Life. Alex Bäcker: https://amzn.to/3HqNfZu Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

31 Elo 202251min

502: Consulting: Confidence & getting results (Strategy Skills classics)

502: Consulting: Confidence & getting results (Strategy Skills classics)

For this episode, let's revisit one of Strategy Skills classics where we discuss something that affects every consultant in the world: the issue of confidence – or even arrogance – and its role in getting results on a consulting engagement. We discuss the role that confidence plays in your career and look at what actually creates a competitive advantage in your career. We also look at an example that showcases the limited value of confidence in a consulting engagement.  Click here to see the full study and here to see the merger study and market entry study. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

29 Elo 202216min

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