817: Culture by Design: How Leaders Drive Strategy, Execution, and Performance with Krista White

817: Culture by Design: How Leaders Drive Strategy, Execution, and Performance with Krista White

In this episode, Krista White, coauthor of Culture Design and cofounder of Culture Design Lab explains how leaders can treat culture as a strategic lever rather than an HR initiative.

1. Culture is inseparable from strategy

Krista stresses that culture cannot be treated as background. It determines whether strategic plans survive contact with execution.

"We were noticing that there was a gap in people knowing how to connect culture with strategy. Our hope is that this book serves as a practical guide."

Leaders who design culture deliberately create alignment and resilience. Those who ignore it risk drift and underperformance.

2. Leadership presence remains essential

Digital tools cannot replace visible leadership.

"Everyone should be able to get five minutes with you. The CEO should not be a high on a hill person who is not reachable."

Walking the floor and observing frontline conditions show employees what leadership values.

3. Rituals make values real

Rituals translate values into behavior. "The rituals that stick are the ones tied directly to your business model and purpose not borrowed from another industry."

4. Resistance is part of the process

Cultural change often meets skepticism. Krista advises leaders to treat adoption like marketing.

"Think of it like marketing. You need many touches before someone clicks buy. Culture change requires consistency and repetition."

Consistency reduces resistance.

5. Context shapes culture

Best practices cannot be copied blindly.

"I used to think there was one right way for culture to look. I learned it is industry and context dependent."

The principle is to design culture that fits your strategy and market position.

6. Leadership lessons that endure

Krista learned two lessons from her father James White that remain relevant for executives

  • Discipline and preparation: "Practice makes perfect."

  • Balance and resilience: Never sacrificing family relationships even under pressure.

7. A broader leadership mission

Krista frames her work around freedom and engagement.

"My why is to do my part in creating a freer and more joyful world for everyone. For me that is through storytelling."

Organizations perform best when employees can bring their full selves to work.

📚 Get Culture Design here: https://shorturl.at/NVrs1

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

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Jaksot(816)

501: The artistic way of problem solving (with Amy Herman)

501: The artistic way of problem solving (with Amy Herman)

Welcome to an episode with best-selling author, lawyer, and art historian, Amy Herman. Get Amy's book here: https://amzn.to/3R4z14s In this episode, Amy spoke about how art can renew our sense of vision and approach to problem solving. This method proves that everyone sees and interprets things differently, which shows that we need to become better communicators to solve our problems. She stressed that effective communication has a renewed significance now because we are communicating with our stakeholders in a virtual environment. For leaders of organizations, the most difficult thing for them to do is rethink their communication skills and make them as effective as they were before, which involves agility. Amy also spoke about confirmation bias – wherein people only hear what they want to hear – and how to realize that we are trapped in this way of looking at information. Building on the conversation, Amy spoke about well-known artists who reflect characteristics that a great leader can impersonate. Amy E. Herman is the founder and president of The Art of Perception, Inc., a New York-based organization that conducts professional development courses to leaders around the world, including at the FBI, CIA, Scotland Yard, and the Peace Corps. Herman was also the Director of Educational Development at Thirteen/WNET, the educational public television station serving New York and New Jersey, and the Head of Education at The Frick Collection for over ten years, where she oversaw all of the Collection's educational collaborations and community initiatives. An art historian and attorney, Herman holds a BA in International Affairs from Lafayette College, a JD from the National Law Center at George Washington University, and an MA in Art History from Hunter College. She is a member of the New Jersey and Pennsylvania Bar Associations. Herman channeled her dual degrees in art and law to create the successful Art of Perception program, and now trains thousands of professionals from Secret Service agents to church fundraisers. Herman is a world-renowned speaker who frequently presents at national and international conventions. She has been featured on the CBS Evening News, the BBC, and in countless print publications including The New York Times, The Wall Street Journal, The London Times, New York Daily News, Smithsonian Magazine, and The Philadelphia Inquirer. Get Amy's book here: Fixed.: How to Perfect the Fine Art of Problem Solving. Amy Herman: https://amzn.to/3R4z14s Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

24 Elo 202248min

500: The value of food diversity (with Dan Saladino)

500: The value of food diversity (with Dan Saladino)

Welcome to an episode with a renowned food journalist, Dan Saladino. Get Dan's book here: https://amzn.to/3QHLfQu In this episode, Dan talks us through a very interesting topic: food extinction. He elaborated on the value of food diversity through factual examples and stories, and he explained the risks of homogeneity or genetic uniformity of crops, livestock, poultry, or other food supply, which adds more vulnerability to preserving these resources during a crisis. Dan Saladino is a renowned food journalist who has worked at the BBC for 25 years. For more than a decade, he has traveled the world recording stories of foods at risk of extinction—from cheeses made in the foothills of a remote Balkan mountain range to unique varieties of rice grown in southern China. His work has been recognized by the James Beard Foundation, the Guild of Food Writers, and the Fortnum & Mason Food and Drink Awards. Get Dan's book here: Eating to Extinction: The World's Rarest Foods and Why We Need to Save Them. Dan Saladino: https://amzn.to/3QHLfQu Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

22 Elo 202258min

499: How radical adaptability sustains continuous change (with Kian Gohar)

499: How radical adaptability sustains continuous change (with Kian Gohar)

Welcome to an episode with a sought-after strategist and advisor, Kian Gohar. Get Kian's book here: https://amzn.to/3wdoonJ Many organizations have been caught flat-footed by disruptive changes – especially in the pandemic era – which has forced a lot of businesses to rethink their priorities to stay competitive in the post-pandemic world. Having the ability to identify trends that allow organizations to leverage potential threats and changes in the future will turn into great opportunities. But many organizations don't think this way and instead focus on what there is today and react to the changes later. In this episode, we discussed with Kian the key things that the pandemic taught us individually and as an organization. He spoke about the mindset and best practices of leaders and teams who were able to keep up, adapt, and remain competitive and advantageous during disruptions and continuous change. Kian also pointed out the key steps that leaders and organizations need to take and implement to build a competitive and thriving business. Kian Gohar is the CEO of innovation advisory firm Geolab and the former executive director of the XPRIZE Foundation and Singularity University. Kian has coached the C-suite of over 50 companies in the Fortune 500 and regularly keynotes, facilitates, and emcees major business conferences like the World Economic Forum, SXSW, the Tokyo Motor Show, and many others. His research on the Future of Work and innovation has been featured on CNBC, Axios, HBR, and other media. He inspires the world's leading organizations to harness innovation and moonshots to solve complex problems. He coaches entrepreneurs, executives, and leaders to make their impossible, possible. He is the co-author of Competing in the New World of Work with Keith Ferrazzi, published by Harvard Business Review in 2022, which is based on a global research project with 2,000+ global leaders to reveal the best leadership practices that helped the most successful teams thrive in the pandemic, and is a roadmap for any team at any organization to future-proof their way to success in the post-pandemic era. He is passionate about the intersection of innovation and impact, and his career spans venture capital, academia, and startups around the world. He is a member of the Transformational Leadership Council. Get Kian's book here: Competing in the New World of Work: How Radical Adaptability Separates the Best from the Rest. Kian Gohar & Keith Ferrazzi: https://amzn.to/3wdoonJ Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

17 Elo 20221h 1min

498: How to defeat loneliness through connection (with Ryan Jenkins & Steven Van Cohen)

498: How to defeat loneliness through connection (with Ryan Jenkins & Steven Van Cohen)

Welcome to an episode with workplace loneliness experts and thought leaders, Ryan Jenkins and Steven Van Cohen. Get Ryan's book here: https://amzn.to/3SOSwiY In this episode, Ryan and Steven discuss a vital, sensitive, and very interesting topic: loneliness. Oftentimes, loneliness and emotional pain is taken lightly compared to physical pain. But physiologically, the effect is nearly the same. The conversation revolved around answering why do we feel lonely and how we can battle and address this issue. Ryan and Steven talked about the significance of awareness, connection, a sense of safety and belonging, and mental health, which largely contributes to resolving loneliness and is the key to developing a healthy personal and professional environment. Ryan Jenkins CSP® (Certified Speaking Professional™) is an internationally recognized keynote speaker and three-time published author. He speaks all over the world to companies such as State Farm, Salesforce, Wells Fargo, FedEx, Liberty Mutual, and John Deere. For a decade, he has been helping organizations create engaged, inclusive, and high-performing teams by lessening worker loneliness and closing generational gaps. Ryan's top-ranked insights have been featured in Forbes, Fast Company, and The Wall Street Journal. He is also co-founder of LessLonely.com, the world's first resource fully dedicated to reducing worker isolation and strengthening team connections. Ryan lives in Atlanta, GA with his wife, three children, and yellow Labrador. Steven Van Cohen is a global leadership consultant, author, and executive coach. Steven has spent 12 years working with hundreds of leaders from organizations like Salesforce, The Home Depot, Komatsu, and Bridgestone, helping them improve worker well-being, reduce employee isolation, and boost team belonging. Dubbed "The Leadership Whisperer," Steven has inspired thousands through his workshops, keynotes, and virtual events. He is co-founder of LessLonely.com (the world's first resource for addressing loneliness at work) and CEO of SyncLX (a consultancy that works with many Fortune 500 companies.) Steven holds a Master of Science in Organizational Development from Pepperdine University and a BA from The University of Illinois Champaign-Urbana. Steven lives in San Juan Capistrano, CA with his wife and two daughters. Get Ryan & Steven's book here: Connectable: How Leaders Can Move Teams From Isolated to All In. Ryan Jenkins & Steven Van Cohen: https://amzn.to/3SOSwiY Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

15 Elo 202250min

497: How to conquer as a new CEO (with David Siegel)

497: How to conquer as a new CEO (with David Siegel)

Welcome to an episode with the CEO of Meetup, David Siegel. Get David's book: https://amzn.to/3QqTkJ6 In this episode, David talks us through his epic journey of becoming and remaining the CEO of Meetup in spite of the challenges that the organization faced and, later on, conquered. He also spoke about Investopedia – which he was the CEO of prior to joining Meetup. David also highlighted and elaborated on what a community is, how it works, and the value that it brings. David Siegel is the CEO of Meetup, the largest platform for finding and building local community. He has over 20 years of experience as a technology and digital media executive leading organizations through innovative product development, rapid revenue growth, and digital traffic acceleration. Prior to joining Meetup, David was CEO of Investopedia. Before that, he was president of Seeking Alpha. He hosts the podcast Keep Connected, which is dedicated to the power of community. David holds a BA in Philosophy, Politics & Economics and an MBA from the University of Pennsylvania. He is an adjunct professor at Columbia University where he teaches strategic planning and entrepreneurship. He lives in White Plains, New York with his wife and three teenage children. In his spare time, he likes to pop in on Meetup events. Get David's book here: Decide and Conquer: 44 Decisions That Will Make or Break All Leaders. David Siegel: https://amzn.to/3QqTkJ6 Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

10 Elo 202259min

496: Seeing through the future of work (with John Boudreau & Ravin Jesuthasan)

496: Seeing through the future of work (with John Boudreau & Ravin Jesuthasan)

Welcome to an episode with Ravin Jesuthasan, a global thought leader and best-selling author, and John Boudreau, a Professor Emeritus of Management and Organization at the University of Southern California. Get John's book here: https://amzn.to/3BJRiiY In this episode, John and Ravin lay out the core principles of work operating systems, and their views about the future of work and jobs that are rapidly evolving through the emergence of alternative work arrangements, diversity, accelerating automation, and the underlying challenges and opportunities that leaders and organizations are battling to overcome. Ravin Jesuthasan is the global leader of Mercer's Transformation Services business. He is a recognized global thought leader, futurist, and author on the future of work and workforce transformation. He has led multiple research efforts on the global workforce, the emerging digital economy, the rise of artificial intelligence, and the transformation of work. Ravin has led numerous research projects for the World Economic Forum, including many of its ground-breaking studies on the transformation of work and the global workforce. He is a regular participant and presenter at the World Economic Forum's annual meetings in Davos and Dalian/Tianjin and is a member of the forum's Steering Committee on Work and Employment. Ravin has been a featured speaker at conferences in North America, Europe, Asia Pacific, the Middle East, and Latin America. He has also been featured and quoted extensively by leading business media, including CNN, BBC, The Wall Street Journal, CNBC, Fortune, FT, The Nikkei (Japan), Les Echoes (France), De Telegraaf (Netherlands), South China Morning Post, and Dubai One TV among others. Ravin was also an advisor to and featured prominently on PBS's widely acclaimed documentary series The Future of Work. Ravin is a frequent guest lecturer at universities around the world, including Oxford University, Northwestern University, New York University, and the University of Southern California. John Boudreau is recognized worldwide as one of the leading evidence-based visionaries on the future of work and organization. Through breakthrough research on the bridge between work, superior human capital, leadership, and sustainable competitive advantage, John W. Boudreau, Ph.D. is much sought after by organizations, businesses, and the academic world for his insight and innovation in the fields of Human Resources, Human Capital Management, and Executive Development. Dr. Boudreau is Professor Emeritus of Management and Organization and a Senior Research Scientist with the Center for Effective Organizations at the Marshall School of Business, University of Southern California. His large-scale research studies and focused field research addresses the future of work and the global HR profession, work automation, HR measurement and analytics, decision-based HR, executive mobility, HR information systems, and organizational staffing and development. A strong proponent of corporate/academic partnerships, Dr. Boudreau helped to establish and then directed the Center for Advanced Human Resource Studies (CAHRS) at Cornell University, where he was a professor for more than 20 years. Get John and Ravin's book here: Work without Jobs: How to Reboot Your Organization's Work Operating System (Management on the Cutting Edge). John Boudreau & Ravin Jesuthasan: https://amzn.to/3BJRiiY Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

8 Elo 202253min

495: Setting up scale: How to avoid voltage drop (with John A. List)

495: Setting up scale: How to avoid voltage drop (with John A. List)

Welcome to an episode with a highly regarded economist and best-selling author, John A. List. Get John's book here: https://amzn.to/3BDlHzj In this episode, John defined scaling – an overused yet often confused word in the startup world today – and elaborated the term. He also spoke about the voltage effect and how it relates to scaling. The discussion revolved around the five vital signs that every scalable idea must possess to avoid voltage drops and gave numerous realistic examples to help us visualize each sign. John also shared the top things that we must keep in mind when making decisions related to scaling. Professor John A. List is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. His research focuses on combining field experiments with economic theory to deepen our understanding of the economic science. In the early 1990s, List pioneered field experiments as a methodology for testing behavioral theories and learning about behavioral principles that are shared across different domains. He co-authored the international best seller, The Why Axis, in 2013. List was elected a Member of the American Academy of Arts and Sciences in 2011, and a Fellow of the Econometric Society in 2015. List received the 2010 Kenneth Galbraith Award, the 2008 Arrow Prize for Senior Economists for his research in behavioral economics in the field, and was the 2012 Yrjo Jahnsson Lecture Prize recipient. He is a current Editor of the Journal of Political Economy. Get John's book here: The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale. John A. List: https://amzn.to/3BDlHzj Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

3 Elo 202258min

494: Cultivating your best self through inclusivity (Susan MacKenty Brady)

494: Cultivating your best self through inclusivity (Susan MacKenty Brady)

Welcome to an episode with a highly regarded leadership well-being coach, relationship expert, author, and speaker, Susan MacKenty Brady. Get Susan's Book here: https://amzn.to/3oKfcTN In this episode, Susan articulated the upside of the global pandemic, specifically the norms about how women manage, lead, communicate, and show up. She also discussed the definition of diversity and inclusiveness and the signs that companies are embracing it versus drifting away from the path of empathy and inclusive leadership. We discussed how to find the best version of yourself and how crucial it is to focus on your strengths and building from there. Susan Mackenty Brady is the Deloitte Ellen Gabriel Chair for Women and Leadership at Simmons University and the first Chief Executive Officer of The Simmons University Institute for Inclusive Leadership. The Institute develops the mindset and skills of leaders at all stages of life so they can foster gender parity and cultures of inclusion. As a relationship expert, leadership well-being coach, author, and speaker, Susan educates leaders and executives globally on fostering self-awareness for optimal leadership. Susan advises executive teams on how to work together effectively and create inclusion and gender parity in organizations. She is passionate about working with women at all levels of organizational leadership to fully realize—and manifest—their leadership potential. Featured on ABC's Good Morning America, Susan is the author of Arrive & Thrive: 7 Essential Practices of Women Navigating Leadership (McGraw-Hill, April 2022); The Inclusive Leader's Playbook (Simmons University); Mastering Your Inner Critic and 7 Other High Hurdles to Advancement: How the Best Women Leaders Practice Self-Awareness to Change What Really Matters (McGraw-Hill); and The 30-Second Guide to Coaching Your Inner Critic. A celebrated speaker, Susan has keynoted or consulted at over 500 organizations around the world. Prior to joining Simmons, Susan was Executive Vice President at Linkage, Inc. a global leadership development consulting and training firm. She founded Linkage's Women in Leadership Institute™ and launched Linkage's global practice on Advancing Women Leaders and Inclusive Leadership, and led the field research behind the 7 Leadership Hurdles Women Leaders Face in the Workforce™. Dedicated to inclusively and collaboratively inspiring every girl to realize her full potential, Susan serves as emeritus board member of the not-for-profit Strong Women, Strong Girls. Get Susan's book here: Arrive & Thrive: 7 Essential Practices of Women Navigating Leadership. Janet Foutty, Lynn Perry Wooten, Ph.D., Susan MacKenty Brady: https://amzn.to/3oKfcTN Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

1 Elo 20221h 4min

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