Bonnie Kintzer, Trusted Media Brands
Ad Age Insider3 Touko 2018

Bonnie Kintzer, Trusted Media Brands

When Bonnie Kintzer became president and CEO of Trusted Media Brands in 2014, it was still called the Reader's Digest Association. Job number one became bolstering the brand, reviving it financially after a series of bad investments and changing just about everything in the way it operates — starting with the name. In addition to Reader's Digest, the company also publishes Taste of Home, Family Handyman and a number of other titles. Kintzer joins the Ad Lib podcast to explain how Reader's Digest, against all odds, has not only survived. but is thriving. A third of its 12 million monthly readers are millennials she says. She shares the strategy and tactics behind bringing Trusted Media Brands back from two bankruptcies, and the company's digital play across all of its titles.

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Jarrod Dicker, vp commercial technology and development, Washington Post

Jarrod Dicker, vp commercial technology and development, Washington Post

In a space where the word "innovation" gets tossed around a lot, Jarrod Dicker seems to actually be building a better mousetrap. Dicker's remit is to make advertising, subscriptions and technology bet...

1 Marras 201948min

Paul Woolmington, CEO, Canvas

Paul Woolmington, CEO, Canvas

A three-time entrepreneur, Paul Woolmington is the founding CEO of media agency Canvas Worldwide and a keen observer of the marketing landscape. He is a former vet of holding companies IPG and WPP, fo...

24 Loka 201944min

Jessica Pels, editor-in-chief, Cosmopolitan

Jessica Pels, editor-in-chief, Cosmopolitan

In October of last year, at just 32 Jessica Pels was named the youngest-ever editor in chief at Cosmopolitan. Now exactly one year into the gig, web traffic is through the roof, even as single issue p...

17 Loka 201936min

Barak Moffit, Universal Music Group

Barak Moffit, Universal Music Group

A producer, composer and technologist, Barak Moffat heads UMG's content and strategy. UMG's massive catalog includes 40 percent of all of the world's music. He discusses that, and what it means to be ...

10 Loka 201935min

Morgan Spurlock, filmmaker, and David Littlejohn, founder of Humanaut

Morgan Spurlock, filmmaker, and David Littlejohn, founder of Humanaut

It's been 15 years since "Super Size Me" came out. Today Spurlock is back with a sequel. With "Super Size Me 2: Holy Chicken" Spurlock asks whether fast food has gotten any healthier in the intervenin...

3 Loka 201942min

Mark Penn, chairman and CEO of MDC Partners

Mark Penn, chairman and CEO of MDC Partners

Mark Penn, the president and managing partner of Stagwell Group, raised industry eyebrows six months ago when he plonked $100 million into the flailing agency holding company MDC Partners—and became i...

26 Syys 201935min

Jen Wong, COO, reddit

Jen Wong, COO, reddit

Reddit is on a roll. The self-styled "front page of the internet" is on target to double its ad revenue in the U.S. from $100 million in 2019 to $200 million in 2021, according to eMarketer. This grow...

19 Syys 201936min

Andrew Essex, co-founder and CEO, Plan A

Andrew Essex, co-founder and CEO, Plan A

What do you do after writing a book called "The End of Advertising?" If you're Andrew Essex, you co-found an advertising company. But Plan A, he says, is built on a different model than the traditiona...

12 Syys 201923min

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