USA Today Network CRO Kevin Gentzel
Ad Age Insider16 Elo 2018

USA Today Network CRO Kevin Gentzel

A zen koan for 2018: How, as a media company today, does one build both scale and trust? It might be easy to cultivate one, but it often comes at the expense of the other. The USA Today Network has managed to do both. With 109 local papers scattered throughout the country, the newspaper company has certainly cobbled together scale. And the journalists on the ground are putting the lie to the idea of "fake news," picking up three Pulitzers for the network this year alone. Still, news is a tough business. And local news is even tougher. USA Today Network has seen continued growth in digital revenue, but not enough to offset declines in traditional advertising. Tasked with solving that riddle is Kevin Gentzel, who joins us on the podcast today.

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Upfront and personal: The week's big TV takeaways

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Ogilvy Worldwide CEO John Seifert

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10 Touko 201838min

Bonnie Kintzer, Trusted Media Brands

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3 Touko 201837min

Hanya Yanagihara, novelist and T Magazine editor

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26 Huhti 201840min

Intermarkets' Erik Requidan

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19 Huhti 201838min

Intel's Alyson Griffin

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Last year Intel, the PC maker best known to the wider world for its "Intel Inside" tagline, decided to pivot from being a PC-centric to a data-centric company. It invested heavily in artificial intell...

13 Huhti 201833min

Patch CEO Warren St. John

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Hyperlocal news has had a rough, ahem, patch in recent years. Undone by Craigslist and Facebook and Google, among others, local news sites have struggled to stay afloat. The end of 2017 alone saw the ...

5 Huhti 201840min

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