The Art Biz19 Marras 2020

The Benefits of Blogging with Lisa Call (#66)

Blogging may seem like an art form of years gone by, replaced entirely by the quick and simple posts of Facebook or Instagram, but my guest today has proved that nurturing a blog can be one of the most beneficial and rewarding outlets that an artist can pursue, both personally and professionally. Lisa Call dove headfirst into the blogging world years ago and created such an excellent blog that I have referenced it many times both on my website and in the first three editions of my book. Unfortunately, her blog went up in flames before I could mention it in my fourth edition, but that major set back hasn't stopped Lisa from continuing to create what I consider one of the best corners of the art blogging world.

Lisa makes textile-based art and uses hand dyed fabric to create large abstract compositions. She uses her blog not for marketing her work but as a place where she can share her opinions about art and learn more about herself and her work. In fact, Lisa credits her blog as the single greatest factor in her success as an artist.

In our conversation, she shares the benefits of blogging and why she decided to revive her blog after all those posts disappeared. We also go over some of the steps she's taking to republish old posts and how her blog has led her to opportunities that she otherwise never would have imagined. Of course, blogging isn't for everyone, but if you enjoy writing and sharing insights about your life as an artist, this is an episode you are going to want to listen to.

Highlights

Lisa shares the evolution of her textile-based abstract compositions. (2:21)
Why blog? Lisa offers insights into the value of blogging as a way to unite the artist community, share opinions and increase marketing. (4:08)
Structuring blog posts in a meaningful way. (8:40)
Recovering a broken website, republising missing posts, and discovering yourself along the way. (10:10)
Lisa's method for categorizing her current blog posts. (19:00)
Defining your purpose in blogging and setting boundaries within your posts. (24:53)
Details of the Make Big Art blog and juggling the ins and outs of SEO for two blogs. (27:25)
The benefits and accountability that come with blogging about art. (33:50)
How to find the balance between blogging, Facebook posts and email lists. (35:30)
Lisa's advice for successfully blogging about your art. (40:06)
A glimpse inside Lisa's current project. (44:32)

Mentioned

Resources

Art Biz Success Community
Intro and outro music by Wildermiss

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