Creating a Monthly Report for Your Art Business (#74)
The Art Biz4 Helmi 2021

Creating a Monthly Report for Your Art Business (#74)

What is success? How do you measure it? What story do the numbers tell?

Confronting numbers can be intimidating, but it is an essential step to growing both yourself and your business. It forces you to be realistic about where you are, including your weaknesses, and it challenges you to make up for any lost ground.

This month we are looking into measuring success and today I want to share with you the tracking procedure that has helped grow my business by up to 40% every single year. I'll share ideas to help get you started on your own monthly business report, highlight some of the fun and surprising areas you need to track (beyond just the sales) and tell you how to download a copy of a monthly report for your art business.

The numbers definitely won't tell the whole story, but if you're looking for an effective and telling way to measure your efforts, your satisfaction, and your success, this is the place to start.

Highlights

  • What numbers should you use to measure your success? (0:01)

  • How I learned the true value of being authentic in my business. (1:26)

  • The importance of confronting numbers when you're ready to grow yourself and your business. (3:37)

  • The number one thing to include in your monthly business report. (5:12)

  • Report the monthly numbers and then find insights in them. (5:38)

  • The value of making cool connections every month. (6:53)

  • The most productive and enjoyable approaches to promoting and sharing your art each month. (8:30)

  • Upcoming interviews that will elaborate on the theme of measuring success. (10:22)

  • How to download and customize your own monthly art report. (11:58)

Mentioned

Resources

Jaksot(256)

The Strategic Artist: Zero Debt Art Degrees with Stephanie Brown (247)

The Strategic Artist: Zero Debt Art Degrees with Stephanie Brown (247)

Too many artists graduate from art school with crushing debt and then spend years figuring out how to make money while trying to maintain a studio practice. Stephanie Brown did the opposite. She gradu...

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Are You Undermining Your Art's Value? (246)

Are You Undermining Your Art's Value? (246)

Your art doesn't exist in a vacuum. Where and how you show your work shapes how people perceive its value before they even look closely at the piece itself. The venue, the lighting, the labels, the ot...

30 Loka 202514min

Strategic Networking and Visibility Beyond Art World Centers with La Vaughn Belle (245)

Strategic Networking and Visibility Beyond Art World Centers with La Vaughn Belle (245)

host: Alyson Stanfield La Vaughn Belle is a visual artist based in St. Croix whose interdisciplinary practice explores colonial histories and Caribbean identity. Host Alyson Stanfield talks with La Va...

23 Loka 202551min

Mutual Respect Between Artists and Galleries with Katherine Hébert (244)

Mutual Respect Between Artists and Galleries with Katherine Hébert (244)

Working with a gallery means putting your art, reputation, and trust in someone else's hands. That relationship can be transformative (or tense) depending on how it's managed on either side. In this e...

16 Loka 202547min

What to Do With 400 Paintings: Artist Legacy and Economic Reality with Alissa Quart  (243)

What to Do With 400 Paintings: Artist Legacy and Economic Reality with Alissa Quart (243)

When Alissa Quart's 90-year-old mother received a terminal diagnosis, she faced a daunting question: what to do with 400 paintings created over three decades. Her solution was unconventional, distribu...

9 Loka 202548min

Community, Kinship, and Career Stability with Malene Barnett (242)

Community, Kinship, and Career Stability with Malene Barnett (242)

host: Alyson Stanfield Artist and activist Malene Barnett joins host Alyson Stanfield to unpack how she balances a multidisciplinary practice while designing work that "holds memory" in space. Malene ...

2 Loka 202548min

Maybe It's Time to Rethink Pinterest with Hayley Price (241)

Maybe It's Time to Rethink Pinterest with Hayley Price (241)

host: Alyson Stanfield Pinterest isn't just for recipes and home décor—it's one of the most underutilized marketing tools for artists. In this episode, host Alyson Stanfield talks with artist coach Ha...

25 Syys 202546min

Entrepreneurial Fatigue, Market Uncertainty, and the Case for Slowing Down with Katie Hunt (240)

Entrepreneurial Fatigue, Market Uncertainty, and the Case for Slowing Down with Katie Hunt (240)

Host Alyson Stanfield talks with Katie Hunt about the findings from her 2025 State of the Product Industry survey. While Katie's audience includes product-based artists and makers, many of the themes—...

18 Syys 202544min

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