
YouTube Pre-Roll Ads: How to Acquire Customers With Video
Want your ads to drive more sales? Interested in the benefits of YouTube pre-roll ads? In this episode, I interview Billy Gene Shaw, a Facebook and YouTube marketing expert. His agency helps businesses acquire customers. Show notes: https://www.socialmediaexaminer.com/275See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10 Marras 201741min

The Facebook Algorithm Explained for Marketers
Want to maximize the reach of your Facebook posts? Wondering how the Facebook relevance score and boosting posts can help? In this episode, I interview Dennis Yu, a Facebook ads expert and CTO of BlitzMetrics: a business that's part school and part agency for social marketers. Show notes: https://www.socialmediaexaminer.com/274See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3 Marras 201745min

How Social Media Has Evolved and Where It Is Headed
Want to prepare for emerging social technologies and marketing tactics? Wondering how to reach your audience as algorithms change? In this episode, I interview Brian Solis, a digital analyst and futurist at the Altimeter Group. He's considered one of the founding fathers of social media marketing. Show notes: https://www.socialmediaexaminer.com/273See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
27 Loka 201745min

Chatbots: Marketing Automation via Messenger
Wondering how chatbots can improve open and click-through rates on Facebook? Want to build funnels into your chatbot messaging? In this episode, I interview Andrew Warner. When Andrew was younger, he built a company to $30 million in annual sales. Today, Andrew is the founder of a site and podcast focused on tech startups. Show notes: https://www.socialmediaexaminer.com/272See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
20 Loka 201743min

How to Get Leads and Customers at Events
Wondering how taking part in live events can help your business? Interested in tips on networking and sponsorships for events? In this episode, I interview Emily Crume and Demian Ross from our biz dev division at Social Media Examiner. Each has been attending events for years with an eye on prospecting. Show notes: https://www.socialmediaexaminer.com/271See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
13 Loka 201741min

Creating Short, Snackable Videos for Instagram and Beyond
Wondering how to film and edit compelling 60-second videos? Want your videos to boost social media engagement? In this episode, I interview Lindsay Ostrom, founder of PinchofYum.com and author of the Tasty Food Photography ebook. Show notes: https://www.socialmediaexaminer.com/270See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6 Loka 201745min

YouTube Remarketing: How to Retarget People on YouTube
Want your YouTube ads to convert? Looking for effective ways to build remarketing audiences for your ads? In this episode, I interview Brett Curry, CEO of OMG Commerce and a YouTube ads expert. He authored "The Ultimate Guide to Google Shopping" for Shopify. Show notes: https://www.socialmediaexaminer.com/269See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
29 Syys 201743min

Product Evangelism: How to Evangelize and Create Advocates
Want to create an intensely loyal fan base for your product? Wondering how a product evangelist can help? In this episode, I interview Guy Kawasaki, the chief evangelist at Canva, a brand ambassador for Mercedes, and formerly the evangelist for Apple Computer. Show notes: https://www.socialmediaexaminer.com/268See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
22 Syys 201731min






















