How Eli Lilly is approaching GLP-1 marketing and what's next
Chief Corporate Brand Officer Lina Polimeni talks about how the brand differentiates itself in the crowded pharma market
5 Helmi 202519min
Why Anthropologie is starting its ad campaigns earlier than ever
Whimsical brand began a Valentine's Day push in late December
29 Tammi 202519min
Kimberly-Clark's John Starkey on Kleenex's 100th anniversary
President of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn't rooting for a bad cold and flu season...
22 Tammi 202519min
How DTC brand Rothy's uses its community as a focus group
CMO Jamie Gersch talks about product innovations from listening to customers
15 Tammi 202521min
How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition
Aron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcast
8 Tammi 202525min
How marketers responded to 2024's biggest social trends
Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing
18 Joulu 202426min
What marketers need to know about branding AI tools effectively
Branding expert David Placek came on the Marketer's Brief podcast to discuss the dos and don'ts of naming AI products and services
11 Joulu 202422min
How the NAACP is renewing support for racial justice
Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization's largest advertising effort to date
4 Joulu 202417min
