Navigating the ad law minefield

Navigating the ad law minefield

Ad lawyer Linda Goldstein joins us to discuss the rise in false advertising lawsuits and what brands do to avoid trouble. We will also talk about legal pitfalls in the subscription-based marketing business.

Jaksot(379)

Poshmark's CMO on recent seller backlash and live shopping

Poshmark's CMO on recent seller backlash and live shopping

Steven Tristan Young discusses growth of resale and role of Secondhand Sunday

27 Marras 202423min

How Alloy Women's Health is removing stigmas around menopause

How Alloy Women's Health is removing stigmas around menopause

Four-year-old brand strives to bridge the communication gap around female-focused health care

20 Marras 202421min

How focusing on the movable middles fuels short-term growth and long-term sustainability

How focusing on the movable middles fuels short-term growth and long-term sustainability

TransUnion's Marc Vermut shares how you'll maximize ad spend by speaking to the right people

18 Marras 202414min

How Puma's new senior VP of marketing is building the brand

How Puma's new senior VP of marketing is building the brand

Tara McRae talks about Puma's recent Olympics push and how the brand collaborates with partners such as Rihanna

13 Marras 202421min

Getting the most from your ad agency

Getting the most from your ad agency

Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including ...

6 Marras 202421min

Sports uniform sponsorship—what brands should know with Jason Miller, head of partnerships for Excel Sports Management

Sports uniform sponsorship—what brands should know with Jason Miller, head of partnerships for Excel Sports Management

Jason Miller, head of partnerships for Excel, on forging ties between brands, teams, and fans

30 Loka 202425min

How Trustpilot's TrustScore builds consumer confidence and drives brand growth

How Trustpilot's TrustScore builds consumer confidence and drives brand growth

VP Allyse Slocum explores the power of reviews, trust signals and insights in enhancing business performance

28 Loka 202415min

Gen Alpha's 'Coolest Brands' and how marketers can join the list

Gen Alpha's 'Coolest Brands' and how marketers can join the list

Beano Brain's Helenor Gilmour talks about why brands such as YouTube are resonating with Gen Alpha and how the group is different from Gen Z

23 Loka 202422min

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