Behind the creation of Hi-Chew's first mascot
Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.
16 Loka 202421min
How Bose is marketing its new clip-on headphones
Chief marketing officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open headphones
9 Loka 202425min
How Albertsons uses customer insights to deliver fresh marketing
VP of Marketing Carol Best discusses brand purpose and changing consumer behavior
2 Loka 202420min
How Klarna is using AI to cut marketing and agency costs
CMO David Sandstrom explains the fintech company's generative AI strategy and recent moves into traditional banking
25 Syys 202425min
How Hendrick's, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction
Paul Basford of William Grant & Sons discusses marketing strategies and industry trends
18 Syys 202423min
How Celsius is building a resilient brand in the volatile energy space
CMO Kyle Watson talks healthy trends and strategic Gen Z marketing
11 Syys 202422min
Behind Potbelly's limited-time offer strategy
CMO joins the Marketer's Brief podcast to discuss the chain's media mix and updated loyalty program
4 Syys 202426min
Why Athleta's 'Power of She' still resonates and what's next for Gap-owned brand
CMO Ilona Aman discusses Athleta's recent Olympics campaign and back-to-school shopping
28 Elo 202421min
