Sports in focus at Zenni

Sports in focus at Zenni

Online glasses retailer Zenni recently teamed up with the San Francisco 49ers to promote its eyewear. Sean Pate, Zenni's brand communications officer, discusses why teaming up with the sports industry makes sense for the brand and the other areas where it plays to get its low-priced eyewear in people's minds.

Jaksot(379)

How brands can use neuroscience to solve COVID social distancing dilemmas in ads

How brands can use neuroscience to solve COVID social distancing dilemmas in ads

Neuro Insight's Pranav Yadav talks about what consumers really want to see in ads now and through the holidays.

20 Loka 202023min

Leading Frito-Lay's in-house agency

Leading Frito-Lay's in-house agency

Chris Bellinger, VP of creative and digital, Frito-Lay North America, joins Marketer's Brief to discuss the snack maker's internal agency and his earlier time on the agency side—which included Doritos...

7 Loka 202028min

There's no marathon, but New York Road Runners is still running ahead

There's no marathon, but New York Road Runners is still running ahead

The VP of marketing at the nonprofit discusses the switch to virtual races and how NYRR is now beginning smaller in-person events

30 Syys 202019min

How Domino's is changing during COVID-19

How Domino's is changing during COVID-19

Domino's Pizza, like its smaller rivals, has grown substantially this year thanks in large part to people placing more orders during the coronavirus pandemic. In the second quarter, for example, Domi...

23 Syys 202025min

Why RV renting is still a big trend this fall

Why RV renting is still a big trend this fall

The CMO and co-founder of RV rental site Outdoorsy discusses consumer travel trends and how the Great American Roadtrip is still thriving, despite chillier temps.

16 Syys 202019min

Bringing mochi to the masses

Bringing mochi to the masses

Russell Barnett, managing director and chief marketing officer of My/Mo Mochi Ice Cream, joins the podcast to discuss the trajectory of the L.A.-based premium frozen novelty brand, which aims to excee...

9 Syys 202023min

How General Mills is creating marketing change during COVID-19

How General Mills is creating marketing change during COVID-19

Brad Hiranaga, chief brand officer of General Mills North America, discusses how the company is meeting new demand for packaged food and using marketing to support racial justice.

2 Syys 202029min

The creative evolution of retail store Camp

The creative evolution of retail store Camp

Nicole Sander, VP of partnerships at Camp, talks about how new brand partnerships and out-of-store offerings are carrying the retailer into the holiday season.

26 Elo 202024min

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