Sports in focus at Zenni

Sports in focus at Zenni

Online glasses retailer Zenni recently teamed up with the San Francisco 49ers to promote its eyewear. Sean Pate, Zenni's brand communications officer, discusses why teaming up with the sports industry makes sense for the brand and the other areas where it plays to get its low-priced eyewear in people's minds.

Jaksot(379)

COVID-19 has transformed diners' definition of convenience

COVID-19 has transformed diners' definition of convenience

From breakfast to snacking, the coronavirus pandemic has altered how people eat. Jen Bentz, chief client officer at Mintel, joins Marketer's Brief to discuss how trends in the food industry have evolv...

19 Elo 202020min

The long-term real estate effects of COVID-19

The long-term real estate effects of COVID-19

Paige Steers of real estate giant JLL discusses what trends, including working from home, curbside pick-up in malls, and new office safety, mean for real estate and the office of the future.

12 Elo 202024min

Sonic Drive-In's brand overhaul

Sonic Drive-In's brand overhaul

Sonic President Claudia San Pedro discusses the chain's updated look, new marketing featuring diners who aren't the Two Guys, and how its drive-in model has been a benefit during the pandemic.

5 Elo 202024min

America's Hottest Brands

America's Hottest Brands

Ad Age's Adrianne Pasquarelli, E.J. Schultz and Jessica Wohl discuss the 2020 lineup of America's Hottest Brands and look back at some of last year's picks.

29 Heinä 202025min

Wyndham CMO on new travel trends

Wyndham CMO on new travel trends

Lisa Checchio, chief marketing officer of Wyndham Hotels & Resorts, discusses how the 20-brand company is responding to the pandemic, and what travel trends are here to stay.

22 Heinä 202023min

How a Black-owned coffee startup is handling its newfound buzz

How a Black-owned coffee startup is handling its newfound buzz

Pernell Cezar, co-founder and CEO of BLK & Bold, discusses how the brand is working to keep up with demand due to rising interest in Black-owned businesses and people having more coffee at home during...

15 Heinä 202027min

Halloween's COVID-19 candy outlook: Trick or treat?

Halloween's COVID-19 candy outlook: Trick or treat?

Tim LeBel, Mars Wrigley's chief Halloween officer, joins Marketer's Brief to discuss how the big candy selling season is expected to look in 2020 as COVID-19 forces the industry to pivot.

8 Heinä 202024min

Head of resale site ThredUp on thrifting during the pandemic and the Facebook boycott

Head of resale site ThredUp on thrifting during the pandemic and the Facebook boycott

Anthony Marino, ThredUp's president, discusses resale trends, why brands are lining up to partner with the company, and how it feels about social media ads.

1 Heinä 202023min

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