375: The first Chief Digital Officer in the history of the Fortune 500, Atif Rafiq — Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action

375: The first Chief Digital Officer in the history of the Fortune 500, Atif Rafiq — Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action

Welcome to Strategy Skills episode 375, an interview with the author of Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action, Atif Rafiq. In this book, Atif shares the breakthrough methods to put your company on the path to innovation, creativity, and growth. Atif has written Decision Sprint to pull the curtain back on the hidden management systems within your organization that impact how people think, collaborate, and make decisions.

Atif Rafiq has blazed trails in Silicon Valley and the Fortune 500 for over 25 years. After rising through digital native companies like Amazon, Yahoo!, and AOL, Atif held C-suite roles at McDonald's, Volvo, and MGM Resorts. He oversaw thousands of employees as a global P&L, transformation, and innovation leader.

Atif was the first Chief Digital Officer in the history of the Fortune 500, a pioneering role he held at McDonalds, and he rose to the president level in the Fortune 300. While leading business units, teams, and growth for companies, Atif has built a large following as one of today's top management thinkers. Over 500,000 people follow his ideas about management and leadership on LinkedIn, where he is a Top Voice, and his newsletter Re:wire has over 100,000 subscribers.

Atif is passionate about helping companies push boldly into the future. He accomplishes this through Ritual, a software app revolutionizing how teams innovate and problem-solve, and through his work as keynote speaker, Board member, and CEO advisor.

Get Atif's book here: https://rb.gy/kvxed

Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

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641: Former Bain & Company Director Michael Farmer — Differences Between McKinsey, Bain and BCG, Strategy Consulting, Helping Ad Agencies and Their Clients Navigate Change  (Strategy Skills classics)

641: Former Bain & Company Director Michael Farmer — Differences Between McKinsey, Bain and BCG, Strategy Consulting, Helping Ad Agencies and Their Clients Navigate Change (Strategy Skills classics)

In this episode, let's revisit a Strategy Skills classic interview with the author of Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business, Michael Farmer...

2 Huhti 1h 2min

640: Jim Hemerling, BCG. Co-author of "Beyond Great" (Strategy Skills classics)

640: Jim Hemerling, BCG. Co-author of "Beyond Great" (Strategy Skills classics)

Jim Hemerling is Senior Partner at Boston Consulting Group's San Francisco office and a leader in the firm's People & Organization and Transformation Practices. He has been the leader of BCG Greater C...

30 Maalis 1h 1min

639: Growth at Scale in the Age of AI (with McKinsey's Marc Canal)

639: Growth at Scale in the Age of AI (with McKinsey's Marc Canal)

Marc Canal, a partner at the McKinsey Global Institute, examines how long-term economic progress is built and what current shifts in AI, demographics, and productivity mean for senior leaders. He expl...

25 Maalis 53min

638: How to Lead and Live with Less Stress and More Joy (with Former C-Suite Executive and Advisor to Fortune 100 Leaders, Amy Leneker)

638: How to Lead and Live with Less Stress and More Joy (with Former C-Suite Executive and Advisor to Fortune 100 Leaders, Amy Leneker)

Amy Leneker, a former C-suite executive and advisor to Fortune 100 leaders, examines a common assumption in corporate life: that stress is an unavoidable cost of success. She argues that this belief i...

23 Maalis 49min

637: Growth and Innovation at Scale, with Former IBM, Microsoft, and Salesforce Executive Jason Wild

637: Growth and Innovation at Scale, with Former IBM, Microsoft, and Salesforce Executive Jason Wild

Jason Wild discusses the discipline of building and scaling businesses through careful capital allocation, operational focus, and a clear understanding of risk. He explains how leaders often misjudge ...

18 Maalis 54min

636: Dr. John La Puma on the Hidden Health Costs of Indoor Living

636: Dr. John La Puma on the Hidden Health Costs of Indoor Living

Dr. John La Puma discusses how everyday environmental choices shape sleep, cognition, and long-term health. Drawing on research from medicine, neuroscience, and environmental science, he explains why ...

16 Maalis 46min

635: McKinsey Senior Partner Chris Bradley on The Real Drivers of Long-Term Economic Growth

635: McKinsey Senior Partner Chris Bradley on The Real Drivers of Long-Term Economic Growth

Chris Bradley, Senior Partner at McKinsey & Company and Director of the McKinsey Global Institute, discusses the ideas behind his book A Century of Plenty and the long-term drivers of economic growth....

11 Maalis 54min

634: BCG's Julia Dhar on Why 70% of Major Change Efforts Fail

634: BCG's Julia Dhar on Why 70% of Major Change Efforts Fail

Julia Dhar, Managing Director at Boston Consulting Group and founder of the firm's Behavioral Science Lab, joins us to discuss why most organizational change efforts fail and what leaders can do diffe...

9 Maalis 51min

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