The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving28 Elo 2023

375: The first Chief Digital Officer in the history of the Fortune 500, Atif Rafiq — Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action

Welcome to Strategy Skills episode 375, an interview with the author of Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action, Atif Rafiq. In this book, Atif shares the breakthrough methods to put your company on the path to innovation, creativity, and growth. Atif has written Decision Sprint to pull the curtain back on the hidden management systems within your organization that impact how people think, collaborate, and make decisions.

Atif Rafiq has blazed trails in Silicon Valley and the Fortune 500 for over 25 years. After rising through digital native companies like Amazon, Yahoo!, and AOL, Atif held C-suite roles at McDonald's, Volvo, and MGM Resorts. He oversaw thousands of employees as a global P&L, transformation, and innovation leader.

Atif was the first Chief Digital Officer in the history of the Fortune 500, a pioneering role he held at McDonalds, and he rose to the president level in the Fortune 300. While leading business units, teams, and growth for companies, Atif has built a large following as one of today's top management thinkers. Over 500,000 people follow his ideas about management and leadership on LinkedIn, where he is a Top Voice, and his newsletter Re:wire has over 100,000 subscribers.

Atif is passionate about helping companies push boldly into the future. He accomplishes this through Ritual, a software app revolutionizing how teams innovate and problem-solve, and through his work as keynote speaker, Board member, and CEO advisor.

Get Atif's book here: https://rb.gy/kvxed

Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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686: How VC Shapes Startups with Benjamin Shestakofsky (Strategy Skills classics)

For this episode, let's revisit a strategy skills classic featuring an interview with the author of Behind the Startup: How Venture Capital Shapes Work, Innovation, and Inequality, Benjamin Shestakofs...

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685: Fair Shake: Women and the Fight to Build a Just Economy (Strategy Skills classics)

For this episode, let's revisit a strategy skills classic featuring an interview with the authors of Fair Shake: Women and the Fight to Build a Just Economy, Naomi Cahn, June Carbone, and Nancy Levit....

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684: Founder and CEO of Triggers, Leslie Zane. The Power of Instinct: The New Rules of Persuasion (Strategy Skills classics)

For this episode, let's revisit a strategy skills classic interview with an award-winning marketer, TEDx speaker and authority in harnessing the instinctive mind to accelerate brand and business growt...

9 Syys 48min

683: Professor of Finance at Copenhagen Business School, Jesper Rangvid, on the End of 40 Years of Falling Interest Rates

Jesper Rangvid, professor of finance at Copenhagen Business School, explores what leaders should understand about interest rates, inflation, the cost of capital, prioritization, and AI. Rangvid explai...

7 Syys 50min

682: Founder and CEO of High Alpha Innovation, Elliott Parker. The Illusion of Innovation (Strategy Skills classics)

For this episode, let's revisit a strategy skills classic interview with the author of The Illusion of Innovation: Escape "Efficiency" and Unleash Radical Progress, Elliott Parker. The Illusion of Inn...

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681: Harvard's Cornelia Choe on How Great Leaders See Differently

Cornelia Choe explains why being right is no longer enough for leaders operating in environments of constant change. She calls the problem "perspective blindness": we may be correct about what we see ...

31 Elo 40min

680: Psychotherapist, Glenn Hutchinson, on Why Good People Cheat: What Infidelity Reveals About Decision-Making

Glenn Hutchinson, a psychotherapist who developed the personality science behind the assessments used by Match.com, explores one of the most misunderstood aspects of infidelity: why people sometimes v...

26 Elo 45min

679: Director of the K. Lisa Yang Global Engineering and Research Center at MIT, Amos Winter on Global by Design

Amos Winter, professor of mechanical engineering and director of the K. Lisa Yang Global Engineering and Research Center at MIT, explains how innovators can create high-performance, affordable product...

24 Elo 58min