370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

Jaksot(830)

698: Pattern Breakers: Why Some Start-Ups Change the Future (with co-founder of FLOODGATE, Mike Maples, Jr)

698: Pattern Breakers: Why Some Start-Ups Change the Future (with co-founder of FLOODGATE, Mike Maples, Jr)

Welcome to an interview with the author of Pattern Breakers: Why Some Start-Ups Change the Future, Mike Maples, Jr. In this book, Maples and coauthor Peter Ziebelman set out to discover the hidden for...

29 Heinä 202450min

697: How to Quickly Build a 500k+ Social Media Following (with Eric Cogorno)

697: How to Quickly Build a 500k+ Social Media Following (with Eric Cogorno)

Welcome to an interview with golf coach, entrepreneur, and personal development enthusiast Eric Cogorno. In this episode, Eric shares the most effective tips and techniques that he uses to grow his bu...

24 Heinä 202451min

696: Intentionality: A Groundbreaking Guide to Breath, Consciousness, and Radical Self-Transformation (with Finnian Kelly)

696: Intentionality: A Groundbreaking Guide to Breath, Consciousness, and Radical Self-Transformation (with Finnian Kelly)

Welcome to an interview with the author of Intentionality: A Groundbreaking Guide to Breath, Consciousness, and Radical Self-Transformation, Finnian Kelly. In this book, Finnian Kelly shares his step-...

22 Heinä 202452min

695: Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times (with Ex McKinsey and LBS lecturer, Dr. Rebecca Homkes)

695: Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times (with Ex McKinsey and LBS lecturer, Dr. Rebecca Homkes)

Welcome to an interview with the author of Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times, Dr. Rebecca Homkes. How would you stabilize your business to withstand and ...

17 Heinä 202448min

694: How to Build a "People-First" Culture (with Unicorn Founder and CEO of One Planet Group, Payam Zamani)

694: How to Build a "People-First" Culture (with Unicorn Founder and CEO of One Planet Group, Payam Zamani)

Welcome to an interview with the author of Crossing the Desert: The Power of Embracing Life's Difficult Journeys, Payam Zamani. In this episode, Payam shares the most important lessons he learned f...

15 Heinä 202447min

693: Facts, Data, and Evidence: Knowing What to Trust or Can We Really Trust Evidence? (with Professor of Finance at London Business School, Alex Edmans)

693: Facts, Data, and Evidence: Knowing What to Trust or Can We Really Trust Evidence? (with Professor of Finance at London Business School, Alex Edmans)

Welcome to an interview with the author of May Contain Lies: How Stories, Statistics, and Studies Exploit Our Biases―And What We Can Do about It, Alex Edmans. In this book, renowned economist Alex Edm...

10 Heinä 202449min

692: Building an AI Meeting Assistant in Silicon Valley (with Co-Founder and CEO of Fireflies.ai, Krish Ramineni)

692: Building an AI Meeting Assistant in Silicon Valley (with Co-Founder and CEO of Fireflies.ai, Krish Ramineni)

Welcome to an interview with the CEO of Fireflies.ai, Krish Rameni. In this episode, Krish took us back to the early days of starting their company, Fireflies.ai, and how they stayed motivated despite...

8 Heinä 202440min

691: Solving for Why: Strategies for creating a career of purpose and meaning (with Dr. Mark G. Shrime)

691: Solving for Why: Strategies for creating a career of purpose and meaning (with Dr. Mark G. Shrime)

Welcome to an interview with the author of Solving for Why: A Surgeon's Journey to Discover the Transformative Power of Purpose, Dr. Mark G. Shrime. Solving for Why is an inspiring memoir about findin...

3 Heinä 202451min

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