370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

Jaksot(830)

682: Why Startups Fail (with Google's Martin Gonzalez and Josh Yellin)

682: Why Startups Fail (with Google's Martin Gonzalez and Josh Yellin)

Welcome to an interview with Martin Gonzalez and Josh Yellin. Martin is the creator of Google's Effective Founders Project and a frequent lecturer at Stanford, Wharton and INSEAD. Josh co-founded Goog...

3 Kesä 202454min

681: Leadership Lessons from His Year of Living Constitutionally (with AJ Jacobs)

681: Leadership Lessons from His Year of Living Constitutionally (with AJ Jacobs)

Welcome to an interview with the author of The Year of Living Constitutionally: One Man's Humble Quest to Follow the Constitution's Original Meaning, AJ Jacobs. In The Year of Living Constitutionally,...

29 Touko 202449min

680: How to Tap the Hidden Wisdom of People Around You for Breakthroughs in Leadership and Life (with Former Monitor Associate partner and Chief Learning Officer of Teach For America. Co-CEO of Transcend, Jeff Wetzler)

680: How to Tap the Hidden Wisdom of People Around You for Breakthroughs in Leadership and Life (with Former Monitor Associate partner and Chief Learning Officer of Teach For America. Co-CEO of Transcend, Jeff Wetzler)

Welcome to an interview with the author of Ask: Tap Into the Hidden Wisdom of People Around You for Unexpected Breakthroughs In Leadership and Life, Jeff Wetzler. In this book, Jeff offers a hands-on,...

27 Touko 202449min

679: Navigating Career Transitions in a Complex World with Former Olympic Coach & Innovation Expert, Pete Steinberg

679: Navigating Career Transitions in a Complex World with Former Olympic Coach & Innovation Expert, Pete Steinberg

Welcome to an interview with the author of Leadership Shock: Using Authenticity to Navigate the Hidden Dangers of Career Success, Pete Steinberg. Leadership Shock teaches readers to view leadership as...

22 Touko 202451min

678: Can you become immune to burnout? UPenn Burnout Expert Reveals What Stress-Resilient People Have in Common

678: Can you become immune to burnout? UPenn Burnout Expert Reveals What Stress-Resilient People Have in Common

Welcome to an interview with the author of Burnout Immunity: How Emotional Intelligence Can Help You Build Resilience and Heal Your Relationship with Work, Kandi Wiens. In her book, Kandi shares her r...

20 Touko 202448min

677: Negotiations in B2B sales and day to day leadership situations (with Andres Lares)

677: Negotiations in B2B sales and day to day leadership situations (with Andres Lares)

Welcome to an interview with the co-author of Persuade: The 4-Step Process to Influence People and Decisions, Andres Lares. This book deliver a concise and insightful take on how to transform your abi...

15 Touko 202452min

676: The Illusion of Innovation (with Founder and CEO of High Alpha Innovation, Elliott Parker)

676: The Illusion of Innovation (with Founder and CEO of High Alpha Innovation, Elliott Parker)

Welcome to an interview with the author of The Illusion of Innovation: Escape "Efficiency" and Unleash Radical Progress, Elliott Parker. The Illusion of Innovation tackles the problem with innovation ...

13 Touko 202447min

675: How to Be Productive (with Google's Laura Mae Martin)

675: How to Be Productive (with Google's Laura Mae Martin)

Welcome to an interview with the author of Uptime: A Practical Guide to Personal Productivity and Wellbeing, Laura Mae Martin. In her book, Laura shows how to thrive no matter where you're working, gi...

8 Touko 202453min

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