370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

Jaksot(830)

611: The Experience Mindset: Changing the Way You Think About Growth (with The Global Customer Growth and Innovation Evangelist at Salesforce, Tiffani Bova)

611: The Experience Mindset: Changing the Way You Think About Growth (with The Global Customer Growth and Innovation Evangelist at Salesforce, Tiffani Bova)

Welcome to an interview with the author of The Experience Mindset: Changing the Way You Think About Growth, Tiffani Bova. This book details exactly how your company can adopt an Experience Mindset, at...

13 Syys 202344min

610: Embracing a post-generational mindset to live a long and fulfilling life (with Wharton School Professor of Management and Vice Dean for the MBA for Executives Program, Mauro F. Guillén)

610: Embracing a post-generational mindset to live a long and fulfilling life (with Wharton School Professor of Management and Vice Dean for the MBA for Executives Program, Mauro F. Guillén)

Welcome to an interview with the author of The Perennials: The Megatrends Creating a Postgenerational Society, Mauro F. Guillén. In this book, Mauro unpacks a sweeping societal shift triggered by demo...

11 Syys 202344min

609: Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action (with the first Chief Digital Officer in the history of the Fortune 500, Atif Rafiq)

609: Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action (with the first Chief Digital Officer in the history of the Fortune 500, Atif Rafiq)

Welcome to an interview with the author of Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action, Atif Rafiq. In this book, Atif shares the breakthrough methods to...

6 Syys 202352min

608: Leading Consumer Products Groups at the World's Largest Media Companies, Leading Disney Stores Worldwide, Time Management, Biggest Lessons Learned While at Disney (with Former President of Disney Stores Worldwide Jim Fielding)

608: Leading Consumer Products Groups at the World's Largest Media Companies, Leading Disney Stores Worldwide, Time Management, Biggest Lessons Learned While at Disney (with Former President of Disney Stores Worldwide Jim Fielding)

Welcome to an interview with the author of All Pride, No Ego: A Queer Executive's Journey to Living and Leading Authentically, Jim Fielding, where he delivers an inspirational leadership story told fr...

4 Syys 202359min

607: Power to the Middle, Reimagining the Roles of a Mid Level Manager, The Key to the Future of Work (with McKinsey's Emily Field)

607: Power to the Middle, Reimagining the Roles of a Mid Level Manager, The Key to the Future of Work (with McKinsey's Emily Field)

Welcome to an interview with the author of Power to the Middle: Why Managers Hold the Keys to the Future of Work, Emily Field. In this book, McKinsey thought leaders Bill Schaninger, Bryan Hancock, an...

30 Elo 202357min

606: The Perfection Trap: Embracing the Power of Good Enough (with world leading expert on perfectionism, Thomas Curran)

606: The Perfection Trap: Embracing the Power of Good Enough (with world leading expert on perfectionism, Thomas Curran)

Welcome to an interview with the author of The Perfection Trap: Embracing the Power of Good Enough, Thomas Curran. In his book, Thomas calls for both introspection and broader, societal change. He sho...

28 Elo 202342min

605: Building Trust With Consulting Clients, Testing Trust Deficit Within Your Team, Sharpening Trust as a Skill, The Most Effective Levers You Can Pull To Build Trust (with Former McKinsey Consultant Darryl Stickel)

605: Building Trust With Consulting Clients, Testing Trust Deficit Within Your Team, Sharpening Trust as a Skill, The Most Effective Levers You Can Pull To Build Trust (with Former McKinsey Consultant Darryl Stickel)

Welcome to an interview with the author of Building Trust: Exceptional Leadership in an Uncertain World, Darryl Stickel. In his book, Darryl outlines his groundbreaking Trust Unlimited blueprint for b...

23 Elo 202350min

604: Environmentally sustainable growth (with Columbia University's Steven Cohen)

604: Environmentally sustainable growth (with Columbia University's Steven Cohen)

Welcome to an interview with the author of Environmentally Sustainable Growth: A Pragmatic Approach, Steven Cohen. In this book, Steven explores the causes of environmental degradation and examines wh...

21 Elo 202347min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
ostan-asuntoja-podcast
juristipodi
pomojen-suusta
rss-seuraava-potilas
rss-lahtijat
rss-myyntikoulu
rss-draivi
taloudellinen-mielenrauha
leadcast
rahapuhetta
asuntoasiaa-paivakirjat
rss-startup-ministerio
rss-sisalto-kuntoon
oppimisen-psykologia
lakicast