370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

Jaksot(830)

226: Poor Networking and Mentor-Mentee Etiquette

226: Poor Networking and Mentor-Mentee Etiquette

This podcast is linked to the recent quarterly article about the speech Marvin Bower made way back in 1964. Rather than focusing on the many useful elements of the speech, we will focus on the unifyin...

10 Marras 201430min

225: How Michael Would Use The Consulting Offer

225: How Michael Would Use The Consulting Offer

This is not a complex podcast. It is more a reminder. I talk through the very simple steps I would use when learning from The Consulting Offer: Read all the pages about the show Read all the session d...

4 Marras 20149min

224: Picking a Mentor Who is Not the Best At their Field

224: Picking a Mentor Who is Not the Best At their Field

This podcast is based on an off-the-record conversation I had with Felix when we were not recording The Consulting Offer. Sometimes after the 90 minute sessions we would engage in small-talk and usefu...

29 Loka 201414min

223: Picking a Mentor Who is Not the Best At their Field

223: Picking a Mentor Who is Not the Best At their Field

This podcast is based on an off-the-record conversation I had with Felix when we were not recording The Consulting Offer. Sometimes after the 90 minute sessions we would engage in small-talk and usefu...

23 Loka 201424min

222: Using The Consulting Offer Videos Effectively

222: Using The Consulting Offer Videos Effectively

Clients using the Consulting Offer Videos fit into a neat bimodal distribution.

17 Loka 20147min

221: The First 3 Minutes of a Case Interview

221: The First 3 Minutes of a Case Interview

The first 3 minutes of a coaching session, practice session and case interview determines everything. First impressions count.

11 Loka 201411min

220: Why Candidates Fail to Succeed

220: Why Candidates Fail to Succeed

This is an important and wide ranging podcast around the theme of why candidates fail and some key observations from Felix in The Consulting Offer Season 1.

5 Loka 201443min

219: Are Some Consulting Club Leaders Selfish?

219: Are Some Consulting Club Leaders Selfish?

The concept of a Management Consulting Club is great, but the execution leaves little to be desired. Very few clubs are actually run by presidents/executive council members who know anything about con...

29 Syys 201415min

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