370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

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103: Kim Kardashian on Analytics

103: Kim Kardashian on Analytics

It is impossible to read the personality of an interview and we discuss the typical errors candidates make in trying to read too much into the behavior of interviewers: quiet, asking questions, rude, ...

13 Marras 20126min

102: Religion, Politics, Culture etc.

102: Religion, Politics, Culture etc.

When interviewing with a partner or associate from a different culture, it is very easy to say something which can offend a person. Our very own clients have said seemly innocent things only to have i...

7 Marras 201215min

101: Example of Poor Case Dialogue

101: Example of Poor Case Dialogue

Interviewers can only respond to what you say, and poor communication, like in this example, not only wastes time, but is a poor reflection on your candidacy. This is a crucial point to remember. No m...

1 Marras 201211min

100: Reading Data Exhibits in 4 Simple Steps

100: Reading Data Exhibits in 4 Simple Steps

The right way to read a graph in a case interview and a set of graphics, is not to look for each insight, but to extract the overall message. Most candidates take enormous pride in reading every insig...

26 Loka 201210min

99: Three to Five Step Brainstorming Approach

99: Three to Five Step Brainstorming Approach

Brainstorming is the core of a McKinsey case interview. It is tough to pass a case without brainstorming skills. The problem is that it is hard to find a definition and technique to brainstorm effecti...

20 Loka 20129min

98: 3 Phrases to Annoy An Interviewer

98: 3 Phrases to Annoy An Interviewer

There are three phrases which create trouble in an interview: "I think that…" and "In my opinion…" and "But, if I look at my friends…" Not only are they defensive, and arrogant, they are also clear in...

14 Loka 201210min

97: Using Podcast Feedback

97: Using Podcast Feedback

We produce a significant amount of podcasts with information on case interviews, PEI, FIT, brainstorming techniques etc. This information can be overwhelming and hard to prioritize for the typical lis...

8 Loka 20127min

96: Estimation Cases Should Ideally Be Imprecise

96: Estimation Cases Should Ideally Be Imprecise

Many candidates are obsessed with generating correct answers in estimations they must make within cases or standalone estimation cases. This is a poor strategy. By obsessing about the final answer in ...

2 Loka 20127min

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