373: French Dairy Farm Wants to Increase Revenue Case

373: French Dairy Farm Wants to Increase Revenue Case

We hope you will enjoy the "Consulting case interview (McKinsey, BCG, Bain) example: French Dairy Farm Wants to Increase Revenue" episode. This is an excerpt from TCO IV with Sizan, episode 33.

This is a market share case. If we gave Sizan a case about a factory she would find it easier to increase production. But it is not as easy when it comes to dealing with animals. This is a case with production element.

The part we expect candidates to see is that this is a case about stealing market share. To steal market share there are 4 things you can do.

How do you steal market share?

1. Price

2. Place

3. Promotion

4. Product.

The 4 Ps of marketing.

You need to think about the case. Ask yourself what are we trying to do. We got a dairy company. We want to sell more. What does it mean to sell more?

We basically want to increase our market share. How do we take market share?

Every single case can be reduced to either increasing revenue or cutting costs. If you trying to sell more milk, you are trying to increase revenue. This is a revenue case where we specifically want to focus on volume.

Milk is a commodity. Even organic milk is a commodity.

Remember you need to follow the right process during a consulting case interview when you are preparing and going through interviews with companies like McKinsey, BCG, Bain, Deloitte etc. In fact, learning and mastering this process will also greatly help you when you start working as a management consultant, and even once you exit consulting.

You can't just rely on your knowledge and experience. Your experience and knowledge can get outdated, but if you follow the right process you are giving yourself the best chance to be a strong problem solver.

Get free sample episodes: firmsconsulting.com/promo

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80: Consulting Career

80: Consulting Career

Despite all the hype about BCG, McKinsey et al, you will only have a great career after these firms if you are astonishingly strategic in your career choices and also get promoted. If you do not get promoted you will spend the rest of your life explaining why you were not managed out - not a pleasant discussion since you will rarely be believed. This podcast explains some of the decisions you will have to make and how to make them.

28 Kesä 201223min

78: How to Prepare for September

78: How to Prepare for September

Too many candidates do their case interview preparation in August and September. While we certainly think 6 months is far to long to spend preparing, we believe candidates need to create a list of their development area and use this to decide their preparation time. No time candidates are the same and weaknesses should drive the preparation time in its totality. Choosing average based on what your friends are doing is generally a very, very bad idea.

22 Kesä 201218min

77: How PhD Candidates Should Prepare

77: How PhD Candidates Should Prepare

PhD candidates face three unique circumstances. First, they have to overcome the lack of available timing or guidelines for internship interviews since most thesis advisers will be unlikely to reschedule experiments and summer plans to accommodate McKinsey internship requests. Two, PhD's have certain stereotypes which they personally believe and exhibit such as they are less analytic than MBAs. Third, PhD's need to address the weaknesses consulting firms think they have like an inability to prioritize. This podcast touches on the main issues.

16 Kesä 201219min

76: Case Competitions Do Not Help

76: Case Competitions Do Not Help

One of the greatest myths is that entering a case competition will help you prepare for a consulting interview and will impress a consulting firm. Neither is true and this podcast explains why. We specifically encourage our clients to avoid case competitions if they can. If mandatory, we insist they put in the least possible effort.

10 Kesä 201220min

75: Myths about Management Consulting

75: Myths about Management Consulting

This general podcast describes some of the common misconceptions applicants and even practicing McKinsey/BCG consultants have about their own firms. It will be useful to anyone who wants to understand some of the broad themes and misunderstandings about the profession.

4 Kesä 201213min

74: Writing McKinsey Resumes

74: Writing McKinsey Resumes

This podcast examines the 5 "hard" elements McKinsey looks for in a resume. Yet, the main value of this podcast is in discussing the things McKinsey looks for but is very hard to quantify and describe; what is the best bullet to write, what is an achievement oriented bullet, should education go to the top or bottom, should GMAT scores be included etc. These subtle inclusions all contribute to your resume profile and in our experience, we have never seen a resume that did not have to be substantially re-written.

29 Touko 201229min

73: How to hold networking conversations

73: How to hold networking conversations

Networking calls/coffee chats are tricky. You should not be following the advice found for general recruitment. We insist our clients network with partners so most of the advice we provide is for networking with McKinsey and BCG partners. The reality is that partners are best equipped, and most influential, to assess a unique profile and make a judgement call on the spot. The danger is that if you do not impress the partner, you are very unlikely to go anywhere with further networking. The more atypical your profile, though, the greater the need to network with a partner, and the benefits far outweigh the risks.

23 Touko 20129min

72: Consulting Lifestyle Challenges

72: Consulting Lifestyle Challenges

This podcast unpacks the typical lifestyle of a consultant. It touches on some elements for associates and business analysts, though delves more on the issues and challenges addressed by partners at BCG and McKinsey. Nonetheless, it is a good idea to understand how consulting lifestyle trends change one progresses further and further up the organization. This at the very least will help you decide if you want to stay all the way to partnership. This podcast is largely based on my own experiences as a partner.

17 Touko 201219min

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