373: French Dairy Farm Wants to Increase Revenue Case

373: French Dairy Farm Wants to Increase Revenue Case

We hope you will enjoy the "Consulting case interview (McKinsey, BCG, Bain) example: French Dairy Farm Wants to Increase Revenue" episode. This is an excerpt from TCO IV with Sizan, episode 33.

This is a market share case. If we gave Sizan a case about a factory she would find it easier to increase production. But it is not as easy when it comes to dealing with animals. This is a case with production element.

The part we expect candidates to see is that this is a case about stealing market share. To steal market share there are 4 things you can do.

How do you steal market share?

1. Price

2. Place

3. Promotion

4. Product.

The 4 Ps of marketing.

You need to think about the case. Ask yourself what are we trying to do. We got a dairy company. We want to sell more. What does it mean to sell more?

We basically want to increase our market share. How do we take market share?

Every single case can be reduced to either increasing revenue or cutting costs. If you trying to sell more milk, you are trying to increase revenue. This is a revenue case where we specifically want to focus on volume.

Milk is a commodity. Even organic milk is a commodity.

Remember you need to follow the right process during a consulting case interview when you are preparing and going through interviews with companies like McKinsey, BCG, Bain, Deloitte etc. In fact, learning and mastering this process will also greatly help you when you start working as a management consultant, and even once you exit consulting.

You can't just rely on your knowledge and experience. Your experience and knowledge can get outdated, but if you follow the right process you are giving yourself the best chance to be a strong problem solver.

Get free sample episodes: firmsconsulting.com/promo

Jaksot(815)

71: Advice for Aspiring Female Consultants

71: Advice for Aspiring Female Consultants

It is a ridiculous myth to assume the world is fair and females have an even playing field with males. Females, especially in emerging markets, face unique and trying obstacles during the case interview process. Firmsconsulting has always been fairly direct in telling the truth as we see it to ensure female clients have the correct expectations, understand the hurdles they will face, and are armed with the correct training to handle their interviewers. This podcast explores this topic further.

11 Touko 201227min

70: Managing your Case Interview Image

70: Managing your Case Interview Image

Image management is crucial. A significant part of our approach is around teaching clients to manage, control really, the image they portray. This involves a wide area like dressing, networking, emailing, speaking, hand movements, body language etc. This podcast touches on these elements of image while exploring several in depth. This is one of several detailed podcasts exploring different areas of image management.

5 Touko 201220min

69: Important Case Guidance

69: Important Case Guidance

In our ongoing series of podcasts, we again introduce new advice about case interviews or sometimes view an old topic in a different manner. The objective of these podcasts is to explain concepts like MECE, 80/20, brainstorming, hypotheses etc in different ways so that as many listeners as possible will understand these concepts. We have seen some listeners obtain McKinsey offers merely by using the podcasts to prepare and we therefore want to increase the amount of material we generate - in the hope of helping more listeners.

29 Huhti 201211min

68: Analyst to Partner

68: Analyst to Partner

In this podcast I examine my rapid progression up the ranks of the elite firms all the way from analyst to principal and then director. I offer anecdotes or my own experience and especially the mistakes I made, strategies I followed and the lessons I learned along the way. What you find is that analytic skill is very important early on, but being brilliant at analyses only gets you so far - and not very far at that. To push into the partnership ranks you need to have much more skills, especially the ability to influence others, take risks and build your peoples capabilities.

23 Huhti 20121h 9min

67: What is business judgement

67: What is business judgement

You cannot and will not improve your case skills from practicing case alone. "Case skills" refers to a variety of skills including body language, communication and especially business judgement. Business judgement effectively means your ability to make reasonable guesses/inferences in business situations. That largely comes from being well read. This podcast breaks down business judgement further and offers advice to improve this skill.ies.

17 Huhti 201210min

66: Follow an R&D Strategy Study

66: Follow an R&D Strategy Study

An earlier podcast discussed a fairly labor-intensive case where we needed to literally roll-up our sleeves to find and extract data, and a corporate finance study. This engagement is somewhere in-between. It discusses a study I led to help a major corporation completely redesign their entire R&D strategy and restructure their R&D division, a behemoth of a unit with little direction. I do recall this being one of the friendliest clients I have ever encountered. PhD's usually are this way.

11 Huhti 201234min

65: Discuss your analytic skills, sample answer

65: Discuss your analytic skills, sample answer

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. The reality is that McKinsey will rarely ask this question directly. They will ask a simple question, not referring to leadership, but expect you to always draw out leadership, analytic, teamwork and "can-do" attributes.

5 Huhti 20129min

64: Talk about a leadership example, sample answer

64: Talk about a leadership example, sample answer

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. Talk about a leadership example, sample answer

30 Maalis 201221min

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