566: What is the foundation of trust? (with Sandra Sucher)

For this episode, we interview the coauthor of The Power of Trust, Sandra Sucher. In this book, Sandra Sucher and Shalene Gupta examine the economic impact of trust and the science behind it and conclusively prove that trust is built from the inside out. Trust emerges from a company being the "real deal": creating products and services that work, having good intentions, treating people fairly, and taking responsibility for all the impacts an organization creates, whether intended or not.

Sandra Sucher is a professor of management practice at Harvard Business School and studies trust and moral leadership. She's authored 110 business cases, technical notes, video interviews, teaching notes, and three books.

Sucher is on the Edelman Trust Institute advisory board and has collaborated with Deloitte on TrustIQ™, a proprietary tool that measures key elements of trust in major corporations and public sector organizations.

Sucher was a business executive for 20 years before joining Harvard. As a senior executive at Fidelity Investments, she measured customer loyalty, redesigned back-office operations, and improved the quality of service. In retailing, she co-authored the proposal to expand Filene's Basement from a single-unit business to a national chain. She has served on corporate and nonprofit boards and as the Better Business Bureau chair.

Get Sandra's book here:

The Power of Trust: How Companies Build It, Lose It, Regain It. Sandra J. Sucher and Shalene Gupta

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