022: Gregory Hall | Virtue Cider, Michigan
Cider Chat16 Maalis 2016

022: Gregory Hall | Virtue Cider, Michigan

Getting to cider for Gregory Hall, was one part luck and a whole lot of beer. When his father John Hall founded the Chicago based Goose Island Brewery in 1988, it took only 3 years before Greg was at the helm of brewing.Twenty years later in 2011 the brewery would be sold to Anheuser Busch-B InBev. The 2011 sale set Greg free to move on to his next great adventure - Virtue Cider.

I was curious to ask Greg about what a cidermaker should consider for the long run if they want to parlay their business to the next level as father Hall's did with Goose Island and Greg did with Virtue only 3 years later again - this time selling Virtue's majority stake to A-B InBev.

Obviously one must have a good product and as Greg tells it he looked to the European cidermakers for inspiration and direction.

"I went with my laundry list of question that I was use to asking at breweries,most of which were fairly technical and found out very quickly that I was asking the wrong questions.Traditional cider making is a multi generational effort. They sure as heck weren't measuring PH in 1830's"

Find the full show notes to this chat at ciderchat.com searc for episode # 021

Jaksot(499)

488: Vintage Cider Label Lawsuit

488: Vintage Cider Label Lawsuit

A pending lawsuit spearheaded by Ron Extract of Garden Path Fermentation could change how cider makers label harvest year and "vintage" on cider over 7% ABV. Ron explains why the current TTB rules blo...

28 Tammi 43min

487: Further Tales of Chocolate Pears

487: Further Tales of Chocolate Pears

In This Episode, We Cover Why Sorbus domestica is often nicknamed "the chocolate pear" (and why that name actually helps people get it) What bletting means, and why sorbs can be delicious before they...

21 Tammi 1h 4min

486: Apples, Cider, and Community | 450 Years of Cider Culture in Chile

486: Apples, Cider, and Community | 450 Years of Cider Culture in Chile

Recorded live at CiderCon, this episode brings listeners into a rare, in-depth conversation about Chile's living cider tradition—one shaped by more than 450 years of apple fermentation, deep regional ...

14 Tammi 1h

485: Cider as a Catalyst for Chile's Edible Forest

485: Cider as a Catalyst for Chile's Edible Forest

Carlos Flores is an architect, landscape designer, and co-founder of Punta de Fierro Fine Cider. At the 2025 CiderCon in Chicago he presented Carlos presented "Developing An Experimental Edible Forest...

7 Tammi 57min

484: Rethinking American Cider History with Patrick McCauley

484: Rethinking American Cider History with Patrick McCauley

Meet Patrick McCauley, a Michigan-based cider maker and researcher, who is questioning some of the most common myths about American cider history. What Patrick uncovers is a far more regional, farm-ba...

31 Joulu 20251h 9min

483: The Talking Pomme's Grand Winter Party

483: The Talking Pomme's Grand Winter Party

Enjoy this annual winter tale from Cider Chat Central! In this special holiday episode, Cider Chat invites you to step into the enchanting world of the Talking Pommes. The Talking Pommes Grand Winter ...

24 Joulu 202514min

482: FLX Cider & Cheese Pairing with Cheesemonger Rachel Freier

482: FLX Cider & Cheese Pairing with Cheesemonger Rachel Freier

At the New York Cider Fest in November, there were 2 Cider and Cheese sessions. Cider Chat Emcee Ria Windcaller attended one featuring ciders from 4 different makers. This cider and cheese pairing was...

17 Joulu 202541min

481: Totally Cider Tour: A Merry Visit to Tom Oliver's

481: Totally Cider Tour: A Merry Visit to Tom Oliver's

Tom Oliver is delightfully talented, mischievously witty, and not only a renowned cider maker but also a top-notch perry maker. He may say, "If you're going to make perry and work with pears, you've a...

10 Joulu 202544min

Suosittua kategoriassa Yhteiskunta

olipa-kerran-otsikko
siita-on-vaikea-puhua
gogin-ja-janin-maailmanhistoria
kaksi-aitia
i-dont-like-mondays
uutiscast
poks
antin-palautepalvelu
joku-tietaa-jotain-2
kolme-kaannekohtaa
mamma-mia
sita
aikalisa
yopuolen-tarinoita-2
rss-murhan-anatomia
meidan-pitais-puhua
rss-nikotellen
lahko
rss-palmujen-varjoissa
rss-haudattu