#15 - Advice for Getting your Self-Published Book into BookStores with Nathaniel Kressen

Christine Munroe interviews Brooklyn-based author Nathaniel Kressen, who took a truly unique approach to self-publishing his debut novel Concrete Fever and won over local independent booksellers along the way. Tune in to hear about:

• Why Kressen decided to hand-craft hard copies of his novel, and the misadventures he encountered as he mastered the bookbinding process
• What he learned by meeting Jenn Northington from WORD Bookstore, which helped him to become a favorite amongst local indie bookstores
• The essential components of a one-sheet to give bookstores along with hard copies of your book: your contact information, ISBN, retail price, suggested discount (60%), number of copies in the box, number of copies in store that have not yet been sold, payment information, whether you are a local and available for events, image of the cover. Not helpful: a press packet trying to convince stores how great the novel is
• Advice for getting your self-published book into bookstores: create a great product, and be respectful and professional of booksellers' time and needs
• The scalability problem of binding your own book (and hand-painting each cover, in the case of Concrete Fever) when you also have a 9-to–5 job. Kressen eventually decided to outsource the printing to The Sheridan Press
• Why eBooks haven't yet played a major role in Kressen's self-publishing journey — he has been focusing on making the book a "physical art object," then hand-selling it to independent bookstores
• His writing group, the Greenpoint Writers Group
• How you can support your local bookstore by buying eBooks, through Kobo, and how Kressen is building upon his relationship with bookstores through this partnership

Kressen was featured on a recent KWL-sponsored ABA bookstore event – a panel discussion for self-published authors at Housing Works Bookstore Café – to which he added wonderful input from the indie author perspective.

Additional links:

http://www.nathanielkressen.com

http://secondskinbooks.com

http://electricliterature.com/blog/2013/10/28/why-self-publishing-was-the-best-thing-i-could-have-done-for-my-novel/

http://store.kobobooks.com/en-US/ebook/concrete-fever-1