Innovative Strength Equipment to Make Strength Training Accessible, Fun, and Engaging w/ Eleiko CMO Jochem Oldenbroek Anders Varner, Doug Larson, and Travis Mash - Barbell Shrugged #440

In this episode of Barbell Shrugged, Anders, Doug, and Travis discuss:

Relationships with the Olympics and Powerlifting Federations

How to innovate equipment to make strength training more accessible

Rigorous testing process at Eleiko

How to innovate new equipment for strength training

The responsibility of designing equipment to test the highest levels of strength

Why Eleiko is the leader in barbell design and strength equipment innovation.

And more…

Anders Varner on Instagram

Doug Larson on Instagram

Travis Mash on Instagram

Jochem Oldenbroek on Instagram

TRAINING PROGRAMS

One Ton Challenge

One Ton Strong - 8 Weeks to PR your snatch, clean, jerk, squat, deadlift, and bench press

20 REP BACK SQUAT PROGRAM - Giant Legs and a Barrell Core

8 Week Snatch Cycle - 8 Weeks to PR you Snatch

Aerobic Monster - 12 week conditioning, long metcons, and pacing strategy

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