Top Ten New Business Development Myths

Top Ten New Business Development Myths

Blair is in the spotlight discussing some bad practices driven by assumptions he's seen his clients make over the past couple decades, a few of which are new to David.

10. Branding and Full Service Advertising are Specializations

9. The More You Have to Sell the More Likely a Sale

8. An Increase in Meetings Leads to an Increase in Sales

7. The Written Proposal is a Necessary Step in the Sales Process

6. Build Personal Relationships to Build Sales

5. Presentation Skills Training Leads to Improved Business Development Success

4. Chemistry Wins New Business

3. Selling is Persuading

2. It's Everyone's Job to Sell

1. You Have to Pitch (for Free) to Win a Creative Assignment

LINKS

Original article by Blair Enns, "Top Ten New Business Development Myths"

The Challenger Sale by Neil Rackham

Contagious Culture: Show Up, Set the Tone, and Intentionally Create an Organization that Thrives by Anese Cavanaugh

Jaksot(228)

An Introduction to David C. Baker

An Introduction to David C. Baker

Blair interviews David about who he is and why people should pay attention to what he has to say - if they should at all...

12 Heinä 201719min

How Much Should You Write?

How Much Should You Write?

Blair lays out a year-long experiment where he significantly increased his writing and online publishing commitment.

28 Kesä 201729min

The Business of Expertise - Part 1

The Business of Expertise - Part 1

David Baker wrote a book! And Blair asks him about his authoring process, publishing, and the book's topic.

14 Kesä 201733min

What Happens When You're Away

What Happens When You're Away

David and Blair list good and bad things that can happen when the principal steps away from their creative firm for a period of time, which is based on David's blog post on the matter.

31 Touko 201733min

Why Advertising Agencies Don't Advertise

Why Advertising Agencies Don't Advertise

Blair revisits the first piece of thought leadership he ever wrote, taking a look at why firms may or may not do for themselves what they do for their clients.

17 Touko 201729min

Thriving In the Middle of the Road

Thriving In the Middle of the Road

Blair questions David on an article he wrote about identifying the risks on either side of the road and navigating a path between both extremes.

3 Touko 201730min

A Sales Skeptic Interviews a Sales Expert

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Blair does his best to reform David's skepticism of sales, discussing what works well and what fails miserably in the sales process.

19 Huhti 201734min

Five Irrational Fears

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What keeps you up at night? Blair interviews David about the five most common fears that he has seen in the consulting work he has done with over 900 firms.

5 Huhti 201725min

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