How to Make Horizontal Positioning Work
David provides some clear examples of what is required for a firm to be successful at offering one service for many different verticals. Links "Strengthening a Weak Horizontal Positioning" by David C. Baker on punctuation.com
14 Elo 202423min
Are You Fishing in the Right Pond?
Given these uncertain economic times we are in right now, Blair is asking if some creative firms might need to rethink the market they serve, looking at whether their positioning might be too broad, too narrow, or just wrong. LINKS "The Target Is Not the Market" by Blair Enns on winwithoutpitching.com
31 Heinä 202432min
Leading in a Chaotic World
David shares his decision-making framework that will help agency principals make better decisions during chaotic times like these. LINKS "Leading in a Chaotic World" article by David C. Baker on Punctuation.com
17 Heinä 202428min
Creating a Premium Pricing Culture
Pricing is a prison cell of our own making. And it's cultural. Blair has come up with a series of prompts as a creative exercise to help us all move into a realm of higher pricing. Links "Creating a Culture of Premium Pricing" by Blair Enns at WinWithoutPitching.com "Have we Hit Peak Strategy?" "Be the Client You Want to See in the World"
3 Heinä 202431min
Building a Scalable Sales Strategy
David wants agency principals to develop new business plans which delivers more new leads with less labor so their organizations can have more controllable growth, as well as increasing their likelihood for a successful exit when that time comes. Links 2Bobs episode: "The Rungs You Can Reach on the Ladder of Lead Generation" NY Times article: "How a Self-Published Book Broke 'All the Rules' and Became a Best Seller"
19 Kesä 202426min
Have We Hit Peak Strategy?
Blair thinks too many design firms and other service providers are trying too hard to raise prices by presenting themselves as more "strategic." Both he and David see these agencies losing more and more work to competitors moving to off-shore teams and AI centered services. Links Blair's "What Is Strategy?" episode of the Ditching Hourly podcast with Jonathan Stark
5 Kesä 202424min
What Tech Bros Get Right...and Wrong
David definitely doesn't want anyone to be like tech bros, but he has recognized a few things creative agencies might be able to learn from them.
22 Touko 202421min
Turning Your Delivery Team Into a Sales Team
Blair has five steps creative agency leaders can take to turn their account managers, project managers, developers, engineers, and advisors into a source of instant scale to their sales efforts. LINKS "Turning Your Delivery Team Into a Sales Team" article by Blair on WinWithoutPitching.com
8 Touko 202430min
