GTM AI Podcast: B2B Influencer Marketing and the AI-Human Balance with Hector Forwood

GTM AI Podcast: B2B Influencer Marketing and the AI-Human Balance with Hector Forwood

www.gtmaiacademy.com www.aibusinessnetwork.ai Connect with Hector: https://www.linkedin.com/in/hectorforwood/ In this episode, Jonathan Kvarfordt interviews Hector Forwood, CEO of Flooencer, about the explosive growth and chaotic pricing dynamics in B2B influencer marketing. Hector shares insider data from over 1,000 sponsored campaigns, revealing a 37% price increase in just 12 months and the "shockingly bad" CPM metrics that brands are willing to pay. The conversation explores the delicate balance between AI-powered content creation and authentic human storytelling, the death of traditional outbound marketing, and Hector's contrarian view that AI has already delivered 80% of its dramatic improvements. With insights from building companies from scratch using no-code tools and predictions about the future of SaaS pricing, this episode provides actionable frameworks for GTM leaders navigating the intersection of AI and human creativity.

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Jaksot(105)

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How to Build the C Suite And GTM Leader AI Operating System

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Clay Tutorial: How to Find B2B Buyers Who Actually Care

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www.gtmaipodcast.comArup Linkedin: https://www.linkedin.com/in/arupchakravarti/Most Clay users spend $2K/month to build prettier ZoomInfo clones. Arup Chakravarti is doing something different.Arup is ...

23 Huhti 32min

How to 10X Your Sales Team Without Hiring, Interview with David CEO of Spara.com

How to 10X Your Sales Team Without Hiring, Interview with David CEO of Spara.com

www.gtmaipodcast.comwww.spara.coTo connect with David: https://www.linkedin.com/in/davidwalker4/David Walker is the co-founder and CEO of Spara, the conversational GTM agent platform powering inbound ...

21 Huhti 32min

VP of Sales Built Custom AI Tools With Claude Code that Lifted Win Rate by 8%

VP of Sales Built Custom AI Tools With Claude Code that Lifted Win Rate by 8%

www.gtmaipodcast.com Marchelle: https://www.linkedin.com/in/marchelle-renee-mooney-87918a39/Mangomint: www.mangomint.comMarchelle Rooney didn't learn to code. She learned to talk to Claude Code. And n...

9 Huhti 38min

This AI Agent Builds Account Plans in 90 Seconds (Here's How)

This AI Agent Builds Account Plans in 90 Seconds (Here's How)

www.gtmaipodcast.com Account planning used to take 2 quarters of change management. Justin Driesse built a Notion AI agent that does it in 90 seconds. His CRO saw the output and asked, "Is this real?"...

24 Maalis 38min

How to Use AI to Find and Convert High-Intent Leads on LinkedIn

How to Use AI to Find and Convert High-Intent Leads on LinkedIn

https://www.gtmaipodcast.com https://www.gtmaiacademy.comRoman Linkedin: https://www.linkedin.com/in/rom%C3%A0n-czerny-11b773199/https://www.gojiberry.aiIn this episode, Roman walks through the entire...

24 Maalis 29min

The Cowork GTM Playbook: 3 Claude Cowork Workflows to supercharge your revenue team

The Cowork GTM Playbook: 3 Claude Cowork Workflows to supercharge your revenue team

www.gtmaipodcast.com www.gtmaiacademy.com Find Victor on LI: https://www.linkedin.com/in/victoradefuye/ Newsletter: https://superintelligentsales.beehiiv.com/ Victor website: www.dana-consulting.com V...

13 Maalis 50min

$100M in Pipeline in 3 Months to Automating the Entire GTM Stack With AI Agents

$100M in Pipeline in 3 Months to Automating the Entire GTM Stack With AI Agents

www.gtmaipodcast.com for full AI playbook For Scott's company: https://gtmify.io/ Scott's linkedin: https://www.linkedin.com/in/scottwueschinski/ He built $100M in qualified pipeline in 3 months usin...

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