Profitable Farmer9 Loka 2025

# 177 - Premium, High Marbling Lamb Is Here. With Tom Bull from LAMBPRO

After more than 15 years of focused breeding, data collection, and persistence, Tom Bull and his team at LAMBPRO have achieved what many thought was impossible: the creation of KS7, a Marble Score 7 lamb, developed in partnership with Meat & Livestock Australia, Endeavour Meats, and chef Matt Moran. This high-marbling lamb delivers the same eating quality, juiciness, and tenderness that consumers love in premium beef. But this story isn’t just about a product. It’s about the vision, innovation, and belief that Australian lamb can compete on the global stage for the most discerning markets. Tom shares the journey from identifying high-marbling Hampshire Down genetics to developing grading technology that can now grade lambs accurately on the processing floor. He also reflects on what this means for producers and how the industry can evolve to attract young people, reduce labour, and build more efficient, profitable sheep enterprises. Specifically during this episode, we unpack:

how genetic discovery and grading technology combined to deliver the world’s first Marble Score 7 lamb;

how labour efficiency and youth engagement are shaping the next era of sheep production; and

why Australia’s future lies in premium, not commodity markets, serving the “Uber-premium” consumer who values quality over quantity.

Tom Bull’s work is proof that persistence and vision can move an entire industry forward and that Australian producers are ready to lead the world in innovation and eating quality. You can learn more about Tom and his work at https://www.lambpro.com.au/ A huge thanks to Tom Bull for his time, insight, and unwavering commitment to raising the bar for Australian lamb. P.S. Innovation like Tom’s doesn’t happen by chance. It comes from clear goals, smart planning and bold action. The TOP Producers Workshop in Sydney on the 16th & 17th February 2026 will help you bring that same mindset to your farm business. Two days that change the way you lead, earn and grow. 🔥 Early bird tickets are on sale now for a limited time only! Click here to secure your spot.

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Jaksot(199)

#199 - Proud to Be Pioneering the Uptake of AI in Our Industry, with Sam Johnsson, CEO, Farm Owners Academy

AI is moving fast — incredibly fast — and whether we like it or not, the game has changed. In this week’s episode, I sit down with Sam Johnsson, CEO of Farm Owners Academy. Sam, along with Michaela, ...

27 Elo 45min

# 198 - How Much Profit Should Your Farm Really Be Making? With your host, Jeremy Hutchings, Managing Director, Farm Owners Academy

There is a question every farming family should be able to answer with confidence: How well is our farm business actually performing — and what is it truly capable of? Not just whether there’s cash in...

13 Elo 38min

# 197 - A Legal Perspective on Farm Succession - Pat Barrett, Walsh & Blair

Pat Barrett has spent nearly twenty years at Walsh & Blair, and before that he was playing regional rugby for the Wagga Waratahs, learning lessons about mateship, discipline, and common goals that he ...

30 Heinä 1h

# 196 - The Power of Aligning Your Family to a Clear, Common Goal, with FOA Coaches Elle Webb & Kerrie Smith

If a plan only lives in your head, no one else can help you make it happen. That's the line that sits at the heart of this conversation. Because so often on a family farm, there isn't one plan. There...

17 Heinä 1h 8min

# 195 - Breeding Better, Building Smarter The Science of Genetic Gain with Dr Mark Ferguson, neXtgen Agri

What if the best investment you could make on your farm costs nothing extra to feed, never needs a day off, and compounds in value every single year? That's the case Dr Mark Ferguson has been making ...

3 Heinä 1h 1min

# 194 - The Origin & Impact of the McGrath Foundation, with Co-founder Tracy Bevan

Some friendships change your life. This one changed Australia. When Tracy Bevan met Jane McGrath at an airport café in 1996, they were simply two British women far from home, trying to find their pla...

18 Kesä 56min

# 193 - The 3 BIG Mistakes Grain Growers Are Making And What It’s Costing, with Market Check Leaders, Brett Stevenson & Nick Crundall

There’s an old saying that uncertainty creates opportunity. But if you're a grain grower right now, uncertainty can also create confusion, hesitation, and some pretty costly decisions. Over the past...

5 Kesä 1h 3min

# 192 - The Incredible AgriWebb Story – Part 2 with Co-Founder, John Fargher

In Part 1, John Fargher took us back to the beginning, exploring the early days of AgriWebb and the farming families who backed a young ag tech company long before the rest of the industry could see w...

21 Touko 40min