2087: Steve Cook- The Rebranding of an Iconic Fitness Influencer

2087: Steve Cook- The Rebranding of an Iconic Fitness Influencer

In this episode Sal, Adam & Justin speak with iconic fitness influencer Steve Cook.

  • Being in the right place at the right time. Steve's origin story and how he got into the fitness industry. (2:05)

  • Being in a good space yourself to find that right person. (12:40)

  • His start in male physique competitions and dealing with the politics involved. (14:16)

  • The massive role genetics play. (27:36)

  • Starting his vlog and when his business started taking off. (30:28)

  • The apple sauce and peas & carrots of social media. (34:42)

  • His experience working on the Biggest Loser. (38:02)

  • Finding himself in a rebranding phase and examining his life during the pandemic. (52:19)

  • Future fatherhood, being aligned with your partner and potentially leaving the country. (1:02:08)

  • Why so much of health is community. (1:09:45)

  • Have his views on health & fitness changed post-COVID? (1:13:18)

  • The evolution of his training. (1:14:21)

  • Why he has no problem NOT posting. (1:16:01)

  • The journey behind creating the Fitness Culture App. (1:17:20)

  • From LA to St. George. (1:23:00)

  • The most misunderstood thing about him. (1:25:05)

  • Did insecurities drive him to the gym? (1:26:08)

  • What traits from his dad will he transfer to his kids? (1:27:18)

  • His relationship with money and the challenge of people-pleasing. (1:29:33)

  • Enjoy the process. (1:32:54)

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2911: Machines vs Free Weights | 5 Times Machines Are ACTUALLY BETTER

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MAPS Upper Lower: https://mapsupperlower.com Code: LAUNCH for 40% off. Four day split, male and female versions, workout videos and live coaching with Cole. Three days left on this offer. In this epis...

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2910: 6 Things Nobody Tells You About Fat Loss After 30

2910: 6 Things Nobody Tells You About Fat Loss After 30

MAPS Upper Lower — https://mapsupperlower.com (code: launch)Most people over 30 who try to lose fat end up in one of three traps: they lose the weight and gain it all back, they lose muscle along with...

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2909: 5 Running Styles to Lose Fat (And Which One Is Actually the Best)

2909: 5 Running Styles to Lose Fat (And Which One Is Actually the Best)

In this episode the guys break down five ways to run for fitness — for distance, same distance for time, same time for more distance, sprinting, and running for fun. Sal shares that he ran his first m...

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2908: How to Pick the Right Workout: The Most Important Question to Ask Before You Start

2908: How to Pick the Right Workout: The Most Important Question to Ask Before You Start

In this episode the guys break down exactly how to pick the right workout for your goals — covering why enjoyment matters more than most people realize, how to honestly assess whether you actually lik...

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2907: How to Clean Bulk Without Getting Fat (The Exact Formula)

2907: How to Clean Bulk Without Getting Fat (The Exact Formula)

In this episode the guys break down exactly what a clean bulk is, how it differs from a dirty bulk, and why most people do it completely wrong. They cover why increasing training volume during a bulk ...

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2906: Should You Bulk or Cut First | The Answer That Actually Leads to Long Term Results

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In this episode the guys break down whether you should build or cut first — covering what each actually involves, why cutting first almost always fails long term, how building first boosts your metabo...

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2905: How to Build an Aesthetic Physique | Best Exercises for Chest Back Shoulders and Legs

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In this episode the guys break down the best exercises to sculpt the physique men actually train for — covering incline press for upper chest development, deadlifts and barbell rows for back thickness...

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