Health & the Sober-Curious Shift with Michelle Houston  (To Be Honest Bev)

Health & the Sober-Curious Shift with Michelle Houston (To Be Honest Bev)

On Healthy Mind, Healthy Life, host Avik Chakraborty digs into the choice to stop drinking—not from pressure, but from self-awareness, mental health, and intentional living. Founder Michelle Houston of To Be Honest Beverage Company breaks down the sober-curious movement, social dynamics of not drinking, and why flavor + function (including CBD, 0% THC) are redefining adult beverages. We cover anxiety, habit design, navigating pushback, and building a sophisticated alcohol-free ritual that doesn’t sacrifice connection—or sleep.

About the guest :

Michelle Houston is the founder of To Be Honest Beverage Company, a U.S.-based brand creating mindful, non-alcoholic functional spirits designed for sophisticated, cocktail-like experiences—without alcohol or THC. Her personal pause from alcohol to manage anxiety led to a purpose-driven product line focused on taste, calm, and presence.

Key takeaways:

  • The real turning point: Anxiety and low-level depression exposed how alcohol was borrowing from tomorrow—hurting sleep, energy, and focus.

  • Mindset shift: Don’t make it about deprivation; add in enjoyable alcohol-free rituals to replace default drinking.

  • Culture is changing: Not drinking is now a spectrum (Dry January, drink less, or 0%)—choose what fits your season.

  • Social navigation: Lead with a simple, confident “I’m not drinking tonight.” You don’t owe explanations; sharing your “why” can open real dialogue.

  • Flavor + function win: Adults want taste and a subtle benefit; TBH uses CBD with 0% THC to support calm without intoxication.

  • Design the environment: Align friends, home setup, and work habits to support your intention; remove default triggers.

  • No hard ultimatums: Avoid rigid timelines (“never again”/“30 days or bust”); instead, practice mindful choice every time.

  • Unexpected gift:Time—no more lost mornings, compromised workouts, or decision fatigue from hangovers.


Connect with the guest

  • Brand & socials:@ToBeHonestBev (all platforms)

  • Website: https://www.tobehonestbev.com/ (U.S. distribution currently)

  • DM: Message the brand accounts; Michelle will connect from there.


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Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.

Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it’s become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty—storyteller, survivor, wellness advocate—this channel shares powerful podcasts and soul-nurturing conversations on:

• Mental Health & Emotional Well-being
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• Trauma Recovery & Self-Empowerment

With over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters.

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