Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!
You Beauty13 Loka

Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!

Picture this: You're at the top of your game at Australia's biggest beauty retailer, then you quit to bet everything on bodycare. Not once, but twice. Sounds like a risky move, right?

When two former beauty executives leave their dream jobs to launch a bodycare brand, the industry pays attention. When that first brand sells out in 72 hours, people take notice. But when they follow it up by launching a second brand that flies off supermarket shelves nationwide? That's when you know you're dealing with serial entrepreneurs who've cracked the code.

Camille and Georgie, the founders behind Bronte and SOMA, share their journey from corporate beauty to launching two successful Australian brands. They reveal what it takes to succeed in the competitive beauty market, the personal story behind the Bronte name (featuring Camille's 99-year-old Italian grandmother), and their honest takes on cult products versus overhyped launches.

PRODUCTS MENTIONED:

Bronte Fragrance-Free Body Cleanser $17

Bronte Sea Salt Body Cleanser $17

Bronte Santal Body Lotion $18

SOMA Body Wash $18

Cosmetics 27 Baume 27 Advanced Formula $213 - $281

Diptyque Fragrances & Candles

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum $300 - $911

Glow Recipe Dew Drops $62

The Ordinary

La Roche-Posay Australia

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    You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here.

    CREDITS:

    Hosts: Kelly McCarren

    Guest: Camille Peressini & Georgie Gilbert

    Producer: Sophie Campbell

    Audio Producer: Tegan Sadler

    Hydralyte is Australia’s #1 Oral Rehydration Solution*
    *No. 1 claim based on IQVIA SCAN Mat to 26th July 2025.

    Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

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    How To Get The Perfect Brows EVERY TIME

    How To Get The Perfect Brows EVERY TIME

    There's a secret to having better brows, and there are products that can make (or break) your brow game. That's why today on In Her Bag we're diving into every single product, tool and technique we have personally used to elevate our brows, so you can do the same!  Watch this episode on Youtube LINKS TO EVERYTHING MENTIONED:  Tweezerman Slant Tweezer $44.95 Nair Sensitive Wax Strips for Face & Bikini $11.30 The Anastasia Brow method  Benefit Cosmetics Precisely, My Brow Eyebrow Pencil $48 Benefit Powmade Brow Pomade $48 IT Cosmetics Universal Brow-Transformer Brush $24 Anastasia Beverly Hills Brow Freeze Gel $46 SUBSCRIBE:  Subscribe to Mamamia Watch us on Youtube here. Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Sarah Marie Fahd Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    30 Loka 202416min

    Our Favourite Low-Effort Halloween Makeup Look

    Our Favourite Low-Effort Halloween Makeup Look

    With Halloween tomorrow, you might be worried that you've left it too late to create a standout look. Don't worry. We’ve got a low-effort, high-reward makeup idea that you can easily pull together using products you likely already have in your makeup bag. And speaking of trends, the faux freckle phenomenon is here to stay. Erin is diving into a viral (and controversial) method to help you achieve that perfect freckled look right at home. Watch us on Youtube LINKS TO EVERYTHING MENTIONED:  Too Faced Chocolate Soleil Melting Bronzing & Sculpting Stick $58 Sephora Collection Original Cream Lip Stain Plum Aurora $24 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Erin Docherty & Emily Vernem Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    29 Loka 20249min

    Mia Freedman's Must-Have Products & The Treatments She Can't Stand

    Mia Freedman's Must-Have Products & The Treatments She Can't Stand

    Mia Freedman escaped a skincare "vicious cycle." Today she tells us how.  We're discussing the game-changing products that revived her skin, transforming it from fried and flaking to glowing better in her 50s than it ever was in her 30s. Plus, the one cosmetic procedure Mia refuses to try and her biggest skincare regrets and revelations. LINKS TO EVERYTHING MENTIONED:  Read more from Caroline Hirons here Tatcha The Rice Wash $58 Sukin Aquaboost 3D Hyaluronic Acid Hydration Mist $22 La Roche-Posay Redermic Vitamin C10 Serum $74 SkinCeuticals C E Ferulic Serum $242 The Ordinary Niacinamide 10% + Zinc 1% $17 La Roche Posay Cicaplast Baume B5+ $42 Airyday Golden Glow SPF50+ Dreamscreen $51 Go-To Nifty Fifty Fluid $35 Ultra Violette Supreme Screen Hydrating Facial SKINSCREEN SPF50+ $52 MECCA COSMETICA To Save Face SPF50+ Superscreen $46 Clinique Take the Day Off Cleansing Balm $95 MECCA COSMETICA Nourishing Cleansing Oil $46 Medik8 Crystal RetinalStable Retinal Night Serum Vitamin A $135 Skin Rocks Retinoid 2 $90 Augustinus Bader The Rich Cream $468 Tan-Luxe The Face Illuminating Self-Tan Drops $71 Tan-Luxe The Body Illuminating Self-Tan Drops $98 Brillo Beauty Body Butter $45 MECCA MAX Skin Filter Blurring Primer $25 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Erin Docherty Guest: Mia Freedman Producer: Cassie Merritt  Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    28 Loka 202424min

    HELP! My Foundation Settles In All The Wrong Places

    HELP! My Foundation Settles In All The Wrong Places

    Ever noticed your makeup actually enhancing your fine lines? Same. Luckily we've found some gorgeous blurring primers to help your foundation sit perfectly.  Plus, we're helping out a Youbie who is looking for the Goldie Locks of long-lasting lip products, and our roundup doesn't disappoint.  LINKS TO EVERYTHING MENTIONED:  MECCA MAXPout Pop Sheer Lipstick $23 Mac Frost Lipstick (similar to Mac Cruising Lipstick) $40 Revlon Super Lustrous™ Glass Shine Lipstick Rum Raisin $27 Maybelline Superstay Matte Lip Ink Poet $23.99 Lust Minerals Original Lip Gloss $32 Charlotte Tilbury Airbrush Flawless Lip Blur $54 Revlon Colorstay Suede Ink Lip Hot Girl $29.95 Sephora Collection New Cream Lip Stain $24 Designer Brands Miracle Smoother $16.99 Benefit The POREfessional Pore Minimising Face Primer $63 Trinny London Miracle Blur $49 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Erin Docherty Producer: Cassie Merritt  Audio Producer: Lu Hill  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    27 Loka 202411min

    The Most Universally Flattering Glow Drops Are Here

    The Most Universally Flattering Glow Drops Are Here

    Let’s dive into the ultimate glow drops from our beauty collections that you can’t miss. And, L’Occitane’s newest gem that’s giving their beloved almond shower oil a run for its money. Plus, we need to talk about the plastic surgeon turned skincare innovator - we got his hands on his newest product and are shocked by how much we love it.  LINKS TO EVERYTHING MENTIONED:  SPENDY:  Loccitaine Almond Supple Skin Oil $75 Dr Nassif Hydro-Screen Super Hydrating Serum $90 SAVEY: Designer Brands Miracle Smoother $16.99 Milani Highly Rated Anti-Gravity Mascara $24.99 NEWBIE:  Revlon Illuminance Glow Filter $20.99 Ultra B² Hydrating Eye Mask $95 SHOP MY STASH / EMPTY:  Cetaphil Pro Eczema Prone Skin Restoring Moisturiser $31.99 BasicsByB Liquid Glow Drops $38 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Erin Docherty Producer: Cassie Merritt  Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    24 Loka 202417min

    Mastering the Art of Eye Prep

    Mastering the Art of Eye Prep

    Get ready to elevate your eye game! Today, we’re unveiling our top secrets for stunning eye looks that wow. From the $25 eye base that Kelly swears by for a flawless, airbrushed finish to the only false lashes Sarah Marie trusts for her signature wispy style. We’ve compiled our ultimate list of tried-and-true eye techniques, complete with a step-by-step tutorial to help you master them all. Watch this episode on Youtube LINKS TO EVERYTHING MENTIONED:  Morphe Cosmetics35O Nature Glow Artistry Palette $39 ZOEVA It's All About The Eyes Brush Set $164 Model Rock Ultra Luxe 'SIGNATURE FLUFFY WISPY' Clusters $18 Strip Lash Adhesive $19.99 MODELROCK LashesLash Curler - Pro EDGE - *Black $17 Laura Mercier Caviar Extravagant Mascara $48 Sephora Collection12H Retractable Waterproof Eyeliner $22 P.LOUISE EYE BASE SHADE $25 Huda Beauty Creamy Obsessions Eyeshadow Palette $55 Revolution Forever Flawless Eyeshadow Palette Bronze Temptation $25 Morphe Rich & Foiled Artistry Palette $23 tarteTartelette Tubing - Mascara • Black $43 Ardell Wispies Multipack $32 SUBSCRIBE:  Subscribe to Mamamia Watch us on Youtube here. Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Sarah Marie Fahd Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    23 Loka 202416min

    Have We Found The Hack For Perfectly Fitting Face Masks?

    Have We Found The Hack For Perfectly Fitting Face Masks?

    Ever get into a 'treat yourself' mood and slap on a face mask only for it to slide off your face and into a goopy mess on the floor? Today we try a hack that claims to provide a perfectly secure application every time. Plus, Erin puts the lip stain touted as 'the product of the year' to the test. With claims as big as smudge-proof and water-proof, is it really YB approved?   Watch us on Youtube LINKS TO EVERYTHING MENTIONED:  L'Oreal Paris Revitalift Filler Hyaluronic Acid Plumping Anti Wrinkle Sheet Mask $9.49 Wonderskin Wonder Blading Lip Stain Masque $29 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Erin Docherty & Emily Vernem Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    22 Loka 202411min

    The Only Products Amy Gerard Trusts (Backed By Science)

    The Only Products Amy Gerard Trusts (Backed By Science)

    Amy Gerard is here to share her favourite products for skin brightening and giving her face an all-over glow. Plus, her top tips for drenching your skin with hydration (that are backed by science) and an ultimate skin cycling routine that even a skincare newbie can get on board with.  LINKS TO EVERYTHING MENTIONED:  Aspect Extreme C $111 SkinCeuticals C E Ferulic Serum $242 Ultraceuticals Ultra C Firming Serum $129 Ultraceuticals Ultra B² Hydrating Serum $121 Cosmedix Skin Thirst Moisturising Hyaluronic Acid Cream $70 Aspect Purastat 5 Cleanser $69 Alpha-H Melting Moment Cleansing Balm with Wild Orange Leaf Extract $70 Sunday Riley Good Genes Lactic Acid Treatment $141 Estée Lauder Advanced Night Repair Overnight Treatment $238 Aspect Dr Exfol A Plus Serum $149 SkinCeuticals A.G.E. ADVANCED EYE $169 Omnilux Contour Face $605 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Erin Docherty Guest: Amy Gerard Producer: Cassie Merritt  Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    21 Loka 202419min

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