Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!
You Beauty13 Loka

Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!

Picture this: You're at the top of your game at Australia's biggest beauty retailer, then you quit to bet everything on bodycare. Not once, but twice. Sounds like a risky move, right?

When two former beauty executives leave their dream jobs to launch a bodycare brand, the industry pays attention. When that first brand sells out in 72 hours, people take notice. But when they follow it up by launching a second brand that flies off supermarket shelves nationwide? That's when you know you're dealing with serial entrepreneurs who've cracked the code.

Camille and Georgie, the founders behind Bronte and SOMA, share their journey from corporate beauty to launching two successful Australian brands. They reveal what it takes to succeed in the competitive beauty market, the personal story behind the Bronte name (featuring Camille's 99-year-old Italian grandmother), and their honest takes on cult products versus overhyped launches.

PRODUCTS MENTIONED:

Bronte Fragrance-Free Body Cleanser $17

Bronte Sea Salt Body Cleanser $17

Bronte Santal Body Lotion $18

SOMA Body Wash $18

Cosmetics 27 Baume 27 Advanced Formula $213 - $281

Diptyque Fragrances & Candles

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum $300 - $911

Glow Recipe Dew Drops $62

The Ordinary

La Roche-Posay Australia

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    CREDITS:

    Hosts: Kelly McCarren

    Guest: Camille Peressini & Georgie Gilbert

    Producer: Sophie Campbell

    Audio Producer: Tegan Sadler

    Hydralyte is Australia’s #1 Oral Rehydration Solution*
    *No. 1 claim based on IQVIA SCAN Mat to 26th July 2025.

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    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

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    See omnystudio.com/listener for privacy information.

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    The Only Products Amy Gerard Trusts (Backed By Science)

    The Only Products Amy Gerard Trusts (Backed By Science)

    Amy Gerard is here to share her favourite products for skin brightening and giving her face an all-over glow. Plus, her top tips for drenching your skin with hydration (that are backed by science) and an ultimate skin cycling routine that even a skincare newbie can get on board with.  LINKS TO EVERYTHING MENTIONED:  Aspect Extreme C $111 SkinCeuticals C E Ferulic Serum $242 Ultraceuticals Ultra C Firming Serum $129 Ultraceuticals Ultra B² Hydrating Serum $121 Cosmedix Skin Thirst Moisturising Hyaluronic Acid Cream $70 Aspect Purastat 5 Cleanser $69 Alpha-H Melting Moment Cleansing Balm with Wild Orange Leaf Extract $70 Sunday Riley Good Genes Lactic Acid Treatment $141 Estée Lauder Advanced Night Repair Overnight Treatment $238 Aspect Dr Exfol A Plus Serum $149 SkinCeuticals A.G.E. ADVANCED EYE $169 Omnilux Contour Face $605 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Erin Docherty Guest: Amy Gerard Producer: Cassie Merritt  Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    21 Loka 202419min

    The A-To-B Of BHA’s

    The A-To-B Of BHA’s

    The exfoliation world can seem confusing AF, but it doesn't have to be... Today we're breaking it down so you can figure out which type of exfoliant is best for your specific skin type, budget and routine!  Plus, we're helping a Youbie whose skin has thrown a tantrum after starting acne medication.  LINKS TO EVERYTHING MENTIONED:  Avene Thermal Spring Water 300ml - Mist for Sensitive skin $29 La Roche-Posay Thermal Spring Water Mist $29 Tower 28 SOS Daily Rescue Facial Spray $46 Tatcha Luminous Dewy Skin Mist $80 d'Alba Italian White Truffle First Spray Serum $32 Refreshing and Hydrating Skin Snack Face Mist $35 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Erin Docherty Producer: Cassie Merritt  Audio Producer: Lu Hill  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    20 Loka 202416min

    Bonus: Queen Of Beauty Zoë Foster Blake

    Bonus: Queen Of Beauty Zoë Foster Blake

    We know just how much our Youbies love Zoë Foster Blake but what you might not know is that she was recently a guest on our sister podcast But Are You Happy? Zoë is a self-described perfectionist, who doesn’t always see it as a positive trait. In this special episode hosted by Clare Stephens, she shares what she’s learned about embracing failure, recognising when she needs space to recharge, and the interviews and events she chooses not to do. Is Zoë Foster Blake happy? You’ll have to listen to find out. THE END BITS Follow But Are You Happy Subscribe to Mamamia Check out Zoe's book here GET IN TOUCH: Send us a voice message or email us at podcast@mamamia.com.au to share your feedback about the show or to suggest a guest CREDITS: Host: Clare Stephens Guest: Zoë Foster Blake Executive Producer: Naima Brown Producer: Tahli Blackman Audio Producer: Scott Stronach Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    18 Loka 202456min

    This Is “The Cutting Edge Of Science” In A Bottle

    This Is “The Cutting Edge Of Science” In A Bottle

    Let’s dive into a game-changing serum that promises pro-level age renewal with cutting-edge tech. Yes, it’s a splurge, but could it be the ultimate non-invasive solution for sagging skin? Leigh’s breaking down the science! Plus, we’ve got an enchanting new scent perfect for warmer months and a natural skincare brand that’s had a major glow-up. LINKS TO EVERYTHING MENTIONED:  SPENDY:  PCA Skin Pro-Max Age Renewal $478  L'Occitane Almond Whipped Shower Cream $39 SAVEY: AXIS-YDark Spot Correcting Glow Serum $19 The Ordinary Niacinamide 5% Face and Body Emulsion $22.20 NEWBIE:  Maison Louis MarieNo. 14 Icila Eau De Parfum $160 Facetheory Glow-C Daily Moisturiser $39 SHOP MY STASH / EMPTY:  La Roche-Posay Toleriane Dermallergo Eye Contour Cream $40 Make Up For EverHD Skin Face Essentials Palette $145 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Cassie Merritt  Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    17 Loka 202418min

    Kelly's No BS Guide To Healthy Hair And Soft Skin

    Kelly's No BS Guide To Healthy Hair And Soft Skin

    Kelly McCarren is known for her love of makeup and skincare but what you might not know is the glow doesn't stop at her chin!  This episode we dive into the hair and body products Kelly swears by - more specifically the products that save her blonde, curly locks.  Watch this episode on Youtube LINKS TO EVERYTHING MENTIONED:  SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Sarah Marie Fahd Executive Producer: Talissa Bazaz Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    16 Loka 202416min

    Forget A Sponge Or Brush: There's A New Way To Apply Foundation

    Forget A Sponge Or Brush: There's A New Way To Apply Foundation

    Today, we're trying the “30-Minute Skin Type Test”—to help figure out once and for all if we're oily, dry, or somewhere in between... Plus, we’re swapping out our trusty beauty blenders for the unsuspecting powder puff trend that promises the smoothest, most flawless foundation finish ever. Will this hack give us airbrushed perfection, or leave us streaky and disappointed? Let's find out.  Watch this episode on Youtube LINKS TO EVERYTHING MENTIONED:  Manicare Wet & Dry Beauty Puffs 2 Pack $15 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Erin Docherty & Emily Vernem Executive Producer: Talissa Bazaz Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    15 Loka 202410min

    The $29 Skincare/Makeup Hybrid That's Worth The Hype

    The $29 Skincare/Makeup Hybrid That's Worth The Hype

    Today, we're chatting with dermal clinician Jayde Taylor—though you might know her as Driven by Beauty on Instagram and TikTok.  Jayde's known for calling out the “marketing BS” in the beauty industry, and her mission is clear: cut through the noise and drop science-backed truth bombs so we know what actually works. Today, we’re diving into the beauty myths she’s tired of seeing, skin trends on the horizon, and her best advice for anyone stuck in a skincare rut. LINKS TO EVERYTHING MENTIONED:  Dr.NC FACESHEILD SPF TRUE 50 - INVISIBLE TINT $89 La Roche-Posay Hyalu B5 Hyaluronic Anti-Wrinkle Care Moisturiser $65 Nivea Expert Lift Cellular 3 Zone Lifting Serum $30 Qv Gentle Foaming Cleanser $15.50 Rimmel Multi Tasker Better Than Filters $29 Glow Recipe Watermelon Glow Niacinamide Tinted Hue Drops $58 CeraVe Advanced Repair Balm $18 Frank Body Niacinamide Correcting Serum $30 Nivea Rich Nourishing Body Lotion Deep Moisturiser For Dry Skin $9.50 Ego QV Ceramides Cream $24 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Erin Docherty Guest: Jayde Taylor Producer: Cassie Merritt  Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    14 Loka 202420min

    Out The Door In 60 Seconds: The Products We'd Grab

    Out The Door In 60 Seconds: The Products We'd Grab

    If we had just one minute to grab 10 must-have beauty essentials before dashing out the door, what would make the cut? These are our ride or dies... Plus - while hyaluronic acid, niacinamide, and squalane are having their moment, we've got the inside scoop on some under-the-radar ingredients about to blow up. Think next-level hydration, soothing power, and deep skin repair you didn't even know you needed! Ready to meet the future stars of your routine? LINKS TO EVERYTHING MENTIONED:  Benefit Precisely, My Brow Pencil $48 Naturium Barrier Bounce $48 tarte Maracuja Juicy Eye & Cheek Palette $87 Revlon Illuminance Serum Tint Amber $39 Holme Beauty Hytride Flex Concealer $52 tarte Tartelette Tubing - Mascara Black $120 Elizabeth Arden Green Tea Honey Drops Moisturiser $36 Murad Cellular Hydration Repair Mask $68 The Jojoba Company Australian Jojoba Oil $53 Brillo BeautyThe Balm $19 Bioderma Sensibio H2O Soothing Micellar Water Cleanser $33 Microfibre Towels $38 SkinCeuticals C E Ferulic Serum $242 NUXE Huile Prodigieuse Multi Purpose Dry Oil $43 IT Cosmetics CC+Cream Full-Coverage Foundation SPF 50 $77 Loungeface Lash $37 Charlotte Tilbury Filmstar Bronze & Glow $97 Got2b Guardian Angel Heat Protection Spray $8.50 Laneige Bouncy & Firm Sleeping Mask $55 Stila Stay All Day Waterproof Brow Color $38 Ultra VioletteSheen Screen SPF50 Lip Balm $27 Ponds Cold Cream Cleanser $12 Avène Cold Cream Nourishing Cream $29 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  If you’re looking for something else to listen to why not check out our hilarious and seriously unhelpful podcast The Baby Bubble hosted by Clare and Jessie Stephens. GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Cassie Merritt  Audio Producer: Lu Hill  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    13 Loka 202417min

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