The Power of Marketing and the Customer Experience | Dan Gingiss
CX Conversations21 Helmi 2020

The Power of Marketing and the Customer Experience | Dan Gingiss

In this episode, Gabe chats with Dan Gingiss, who has held marketing and customer service roles at Fortune 300 companies including McDonald’s, Discover, and Cubana. Dan discusses why these two functions — marketing and customer experience — will become more intertwined within successful businesses. By reevaluating company organization and customer communication methods, brands will be able to create remarkable experiences that customers can't resist sharing.

Intersection of Customer Service and Marketing 2:02
Turning Customers Into Brand Advocates 4:22
Affordable Tips and Tricks 11:42
The Importance of Words 13:57

https://www.kustomer.com/
https://www.dangingiss.com/

Jaksot(148)

Reducing Risk Through Operational Excellence | Michael Popa

Reducing Risk Through Operational Excellence | Michael Popa

In this episode we talk about improving the customer experience and reducing risk through operational excellence, so we brought on Michael Popa. Companies can often go wrong in their strategy when str...

23 Helmi 202321min

The Power of Identification to Build Employee and Customer Connection | Aaron Painter

The Power of Identification to Build Employee and Customer Connection | Aaron Painter

Today we talk about the power of identification to build employee and customer connection, so we brought on Aaron Painter who is the CEO at Nametag. He explains what makes good customer experience and...

16 Helmi 202322min

Customer Processes Are Easy to Think about, But Harder to Implement | Ali Ghumman

Customer Processes Are Easy to Think about, But Harder to Implement | Ali Ghumman

In this episode we talk about building customer focused organizational processes with Ali Ghumman who is the Global VP of Customer Engagement and Innovation at SAP, a company that engineers solutions ...

9 Helmi 202317min

Transformation in Customer Service with Crispin Thompson | Align Your Business to This Idea of Experience

Transformation in Customer Service with Crispin Thompson | Align Your Business to This Idea of Experience

Today we’re going to talk about transformation and how to really focus and align your business to this idea of experience. To do that, we brought on Cristin Thompson who is currently the Vice Presiden...

2 Helmi 202319min

How to Relate to Customers in a Way That’s Unique and Scalable | Owen Robinson

How to Relate to Customers in a Way That’s Unique and Scalable | Owen Robinson

In this episode we’re going to talk about how to relate to customers in a way that’s unique and in a way that’s scalable, so we have Owen Robinson on the show today, who is currently the Vice Presiden...

8 Joulu 202218min

Improving Your Digital Presence with Good User Experience | Hannah McNaughton

Improving Your Digital Presence with Good User Experience | Hannah McNaughton

Today we’re gonna be talking about good customer experience and how that can improve your digital presence, and to do that we brought on Hannah McNaughton. She is an award winning founder and currentl...

1 Joulu 202216min

Personalization Journey Mapping | Chris Brogan

Personalization Journey Mapping | Chris Brogan

Today we have a fun talk track and we’re gonna be talking about personalization journey mapping with a little bit of a functional twist as we dive into healthcare and pharma, and to do that we brought...

24 Marras 202217min

How to Build a Brand Strategy That Drives Your Customer Experience | Bettina Papirio-Faerber

How to Build a Brand Strategy That Drives Your Customer Experience | Bettina Papirio-Faerber

Today we’re going to talk about how to build a brand strategy that drives your customer experience and to do that we brought on Bettina Papirio-Faerber, who is the VP of Strategy and CX at One and All...

17 Marras 202222min

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