The Power of Connection | Sioban Massiah
CX Conversations17 Joulu 2020

The Power of Connection | Sioban Massiah

In this episode we talk to the Partner Experience Manager at Twitter, Sioban Massiah. She started off working in marketing back in 2008 when the recession hit and marketing was one of the first things to disappear, so she had to go into sales. She has found while researching customer experience that no matter what you did in any company, if you weren’t empathetic or knew your customer and figured out what they wanted, you would be unable to succeed. We talk about the company's purpose and Sioban says if you put your purpose out there, people who align with it will come to you.

Her background 0:50
Power of connection 3:38
Getting your employees aligned around your purpose 8:37
Empathy and connection with customers 12:20

“I think that the script is the foundation and the training to be connecting and actually empathetic with your customer is what you build off of. You need to hire people where these practices are actually part of who they are in general, or who they want to be and who they see themselves being so that way this script is something they can work with, but they can still connect and empathise with their customers.” 7:20

sio@twitter.com
Twitter: justcallmesio

Jaksot(148)

Reducing Risk Through Operational Excellence | Michael Popa

Reducing Risk Through Operational Excellence | Michael Popa

In this episode we talk about improving the customer experience and reducing risk through operational excellence, so we brought on Michael Popa. Companies can often go wrong in their strategy when str...

23 Helmi 202321min

The Power of Identification to Build Employee and Customer Connection | Aaron Painter

The Power of Identification to Build Employee and Customer Connection | Aaron Painter

Today we talk about the power of identification to build employee and customer connection, so we brought on Aaron Painter who is the CEO at Nametag. He explains what makes good customer experience and...

16 Helmi 202322min

Customer Processes Are Easy to Think about, But Harder to Implement | Ali Ghumman

Customer Processes Are Easy to Think about, But Harder to Implement | Ali Ghumman

In this episode we talk about building customer focused organizational processes with Ali Ghumman who is the Global VP of Customer Engagement and Innovation at SAP, a company that engineers solutions ...

9 Helmi 202317min

Transformation in Customer Service with Crispin Thompson | Align Your Business to This Idea of Experience

Transformation in Customer Service with Crispin Thompson | Align Your Business to This Idea of Experience

Today we’re going to talk about transformation and how to really focus and align your business to this idea of experience. To do that, we brought on Cristin Thompson who is currently the Vice Presiden...

2 Helmi 202319min

How to Relate to Customers in a Way That’s Unique and Scalable | Owen Robinson

How to Relate to Customers in a Way That’s Unique and Scalable | Owen Robinson

In this episode we’re going to talk about how to relate to customers in a way that’s unique and in a way that’s scalable, so we have Owen Robinson on the show today, who is currently the Vice Presiden...

8 Joulu 202218min

Improving Your Digital Presence with Good User Experience | Hannah McNaughton

Improving Your Digital Presence with Good User Experience | Hannah McNaughton

Today we’re gonna be talking about good customer experience and how that can improve your digital presence, and to do that we brought on Hannah McNaughton. She is an award winning founder and currentl...

1 Joulu 202216min

Personalization Journey Mapping | Chris Brogan

Personalization Journey Mapping | Chris Brogan

Today we have a fun talk track and we’re gonna be talking about personalization journey mapping with a little bit of a functional twist as we dive into healthcare and pharma, and to do that we brought...

24 Marras 202217min

How to Build a Brand Strategy That Drives Your Customer Experience | Bettina Papirio-Faerber

How to Build a Brand Strategy That Drives Your Customer Experience | Bettina Papirio-Faerber

Today we’re going to talk about how to build a brand strategy that drives your customer experience and to do that we brought on Bettina Papirio-Faerber, who is the VP of Strategy and CX at One and All...

17 Marras 202222min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
herrasmieshakkerit
ostan-asuntoja-podcast
rss-seuraava-potilas
rahapuhetta
rss-20-30-40-podcast
taloudellinen-mielenrauha
pomojen-suusta
rss-lahtijat
rss-karon-grilli
rss-inderes-femme
rss-myynnilla-on-asiaa-kert-kenner
rss-draivi
rss-startup-ministerio
rss-bisnesta-bebeja
rss-vaikuttavan-opettajan-vierella