CX Imperatives | Wendi Sturgis
CX Conversations19 Elo 2021

CX Imperatives | Wendi Sturgis

In this episode we meet with Wendi Sturgis who has been in the New York scene for the last 25 years. She used to be the Chief Customer Officer before becoming CEO and gives some good tips and advice on what leaders need to know in order to advance their CX team forward. Working overseas has given Wendi a broader perspective on how to be a leader in various aspects of business and tells us how she has learned to scale her business to a global standard.

Recommendation for CX leaders trying to work effectively with their senior leadership 1:05
Advice for leaders trying to maintain focus 4:09
Growing and scaling to a global standard 13:13
Investing in technology 16:11
Finding a balance of where to drive consistency 17:52

“I cannot emphasize this enough. Every opportunity you have as a leader in the internal communications, tell customer stories. Every. Single. Time. You have to every time you get a newsletter out, or speak at a company event, or at your boss’s staff meeting. Tell those stories.” 6:21

https://www.linkedin.com/in/wendisturgis

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