SERIES LAUNCH. ”First Time Founder.” Sophy Norris in conversation with Roxy Pryor, Founder and CEO of Superoom

In this Series 4 opening Episode, our host Sophy Norris speaks to Roxy Pryor, the visionary founder & CEO of Superoom. This rapidly scaling startup sells clinical-grade, organic functional mushrooms focused on boosting wellness and performance.

In 2019, Roxy’s copper IUD led to full-blown copper toxicity, triggering cystic acne, weight gain, panic attacks, depression, and chronic exhaustion. Despite months of doctor visits and endless prescriptions, it was her discovery of functional mushrooms that sparked her true recovery and ultimately Superoom’s mission.

Roxy leads the company with a clear mission: to empower people to proactively manage their health using clinically validated, ultra-potent functional mushroom formulas, sourced from Finland’s pristine forests. Her fusion of scientific knowledge, business acumen, and personal passion sets Superoom apart as a leader in wellness and longevity.

Since launching earlier this summer, the Superoom word is spreading, sales are strong, and the business is going from strength to strength. The power of clinical-grade functional mushrooms is out there.

We discuss a lot in this Episode, from health, passion and purpose, a clear vision, the power of preparedness, and the benefits of functional mushrooms. You will hear:

• How to transform a passion into a business
• Why honing your business narrative helps secure funding (indeed, 9 out of 10 investors in Roxy's case)
• That being vulnerable, raw and authentic is transformative, even when uncomfortable
• Why creating a culture of testing, pivoting, and getting it wrong is the fastest route to getting it right
• Why every step of your career, inside and outside the corporate world, is preparation for the next step, especially when that next step is founding your own business
• That sometimes a step back (in Roxy's case, illness, moving home, having to take a job to put food on the table), fuels your determination to continue forward
• A rapid-fire Q&A on the fundamentals of founding a business
• The importance of outside interests (mental and physical) in bringing balance to home and working life
• Why we should consciously lean into, and pursue, opportunities as they arise (we absolutely make our own luck when it comes to the start-up world)

And of course, so much more!

• The Alligator Pi Agency | LinkedIn
• The Dangerous Women Collective | LinkedIn
• Roxy Pryor - LinkedIn
• Sophy Norris LinkedIn
• Antivirus and Internet Security for Home & Business | ESET
• Superoom | Clinical-Grade Organic Functional Mushroom Liquid Formulas