Inside the world of beauty packaging

Inside the world of beauty packaging

This week’s episode of the Glossy Beauty Podcast introduces a three-week series dedicated to beauty packaging. Despite daily interacting with beauty products — including face wash, body wash, lipstick or shampoo — consumers rarely spend time thinking about the countless decisions that go into a brand’s packaging. From sustainability (Are refills offered? Is the plastic PCR?) to color (think: the pull of millennial pink) to font, every packaging element is carefully considered. As our first guest in the series, FIT Professor Sebba Alqetrani, said, “The first thing the consumer sees, touches and interacts with is the package. [It] is your first opportunity to have a first impression.” Over the next two weeks, we will explore just why packaging is so important and what factors can make it impactful, whether it has to do with a product’s efficacy, branding or deeper emotional resonance. But first, a look at some of this week’s headlines including the launch of Ulta Beauty’s UB Marketplace, a curated third-party marketplace that will allow the mega beauty retailer to integrate many new brands into its existing e-commerce site; Sephora’s growth, bolstered in part by Rhode’s buzzy launch, according to LVMH’s recent earnings; and The Body Shop’s return to U.S. sales , launching online through a direct-to-consumer site and Amazon.

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Hims and Hers' Hilary Coles: “We are defining our own category”

Hims and Hers' Hilary Coles: “We are defining our own category”

In two short years, direct-to-consumer company Hims launched a sister brand Hers, raised nearly $200 million in funding and became one of few digital-only unicorns. And it all started with taking medi...

5 Syys 201926min

CBD skin-care brand Cannuka's Michael Bumgarner: "The floodgates opened"

CBD skin-care brand Cannuka's Michael Bumgarner: "The floodgates opened"

Michael Bumgarner was not an avid beauty consumer before launching his CBD skin-care brand Cannuka in 2017, but he did have a history in rural farming that led him to see the power of cannabis. "Becau...

29 Elo 201929min

Beauty influencer Jackie Aina: 'I'm now being praised for things people used to criticize me for'

Beauty influencer Jackie Aina: 'I'm now being praised for things people used to criticize me for'

When beauty influencer and content creator Jackie Aina got her start on YouTube over a decade ago, her very new, public persona wasn't something she necessarily wanted to shout from the roof tops. "If...

22 Elo 201930min

Perfect Corp.'s Alice Chang: 'AI is a game-changer for beauty'

Perfect Corp.'s Alice Chang: 'AI is a game-changer for beauty'

Perfect Corp. is on a mission to transform the beauty industry through AR and AI innovation. For Alice Chang, the CEO of the Taiwanese tech company, it all started when she realized the power of givin...

15 Elo 201936min

Lord Jones' Robert Rosenheck: We need more regulation and education on CBD

Lord Jones' Robert Rosenheck: We need more regulation and education on CBD

Unlike those suddenly hopping on the bandwagon, Robert Rosenheck has been working in cannabis for years. Growing up in a conservative family, Rosenheck avoided the recreational drug until finally samp...

8 Elo 201929min

Violet Grey's April Uchitel: Creating connections is the power of content

Violet Grey's April Uchitel: Creating connections is the power of content

Since its launch in 2012, Violet Grey has made a name for itself among multi-brand beauty retailers, thanks to a carefully curated selection of products that helps consumers cut through the clutter an...

1 Elo 201935min

 Estee Lauder Companies' John Demsey: 'People buy products, but they join brands'

Estee Lauder Companies' John Demsey: 'People buy products, but they join brands'

John Demsey has spent over 13 years working at the Estée Lauder Companies, and throughout that time, he has seen the beauty industry go through massive changes. He's come to realize there's one thing ...

25 Heinä 201945min

Unilever's Esi Eggleston Bracey: 'Incubation is about taking control of the opportunities you see'

Unilever's Esi Eggleston Bracey: 'Incubation is about taking control of the opportunities you see'

When Esi Eggleston Bracey began her career nearly three decades ago at Proctor & Gamble, she wanted to find a way to help brands solve the problems their consumers were experiencing in their everyday ...

18 Heinä 201935min

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