Inside the world of beauty packaging

Inside the world of beauty packaging

This week’s episode of the Glossy Beauty Podcast introduces a three-week series dedicated to beauty packaging. Despite daily interacting with beauty products — including face wash, body wash, lipstick or shampoo — consumers rarely spend time thinking about the countless decisions that go into a brand’s packaging. From sustainability (Are refills offered? Is the plastic PCR?) to color (think: the pull of millennial pink) to font, every packaging element is carefully considered. As our first guest in the series, FIT Professor Sebba Alqetrani, said, “The first thing the consumer sees, touches and interacts with is the package. [It] is your first opportunity to have a first impression.” Over the next two weeks, we will explore just why packaging is so important and what factors can make it impactful, whether it has to do with a product’s efficacy, branding or deeper emotional resonance. But first, a look at some of this week’s headlines including the launch of Ulta Beauty’s UB Marketplace, a curated third-party marketplace that will allow the mega beauty retailer to integrate many new brands into its existing e-commerce site; Sephora’s growth, bolstered in part by Rhode’s buzzy launch, according to LVMH’s recent earnings; and The Body Shop’s return to U.S. sales , launching online through a direct-to-consumer site and Amazon.

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20 Kesä 201929min

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13 Kesä 201931min

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6 Kesä 201932min

DevaCurl's Robert Schaeffler: 'Indie brands are more in touch with what the customer wants'

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30 Touko 201930min

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When Katherine Power co-founded fashion and lifestyle brand WhoWhatWear in 2012, she wanted to democratize fashion. Now she is taking on clean beauty with a new brand, Versed. Just this week, Versed l...

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Memebox's Dino Ha: We want to evolve with the discovery process

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16 Touko 201929min

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