Inside the world of beauty packaging

Inside the world of beauty packaging

This week’s episode of the Glossy Beauty Podcast introduces a three-week series dedicated to beauty packaging. Despite daily interacting with beauty products — including face wash, body wash, lipstick or shampoo — consumers rarely spend time thinking about the countless decisions that go into a brand’s packaging. From sustainability (Are refills offered? Is the plastic PCR?) to color (think: the pull of millennial pink) to font, every packaging element is carefully considered. As our first guest in the series, FIT Professor Sebba Alqetrani, said, “The first thing the consumer sees, touches and interacts with is the package. [It] is your first opportunity to have a first impression.” Over the next two weeks, we will explore just why packaging is so important and what factors can make it impactful, whether it has to do with a product’s efficacy, branding or deeper emotional resonance. But first, a look at some of this week’s headlines including the launch of Ulta Beauty’s UB Marketplace, a curated third-party marketplace that will allow the mega beauty retailer to integrate many new brands into its existing e-commerce site; Sephora’s growth, bolstered in part by Rhode’s buzzy launch, according to LVMH’s recent earnings; and The Body Shop’s return to U.S. sales , launching online through a direct-to-consumer site and Amazon.

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Uma Oils' Shrankhla Holecek: 'It took convincing to launch our wellness products'

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28 Helmi 201939min

Glow Recipe's Sarah Lee and Christine Chang: 'We've expanded past being defined as a K-beauty brand'

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When Sarah Lee and Christine Chang joined forces to start Glow Recipe in 2014, they wanted to find their own way to introduce the US consumer to Korean beauty. Now, fast-forward five years, Glow Recip...

21 Helmi 201930min

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14 Helmi 201928min

Lola's Alex Friedman: 'Nobody is talking about these categories because there's so much stigma'

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Before Alex Friedman decided to dive into the world of feminine hygiene and sexual wellness, she was a businesswoman and a mom with a problem to solve. Everywhere she looked, people were talking about...

7 Helmi 201924min

Wander Beauty co-founder Divya Gugnani: 'We are entirely informed by our client'

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Divya Gugnani was motivated to launch Wander Beauty when she realized there were no beauty brands speaking directly to her -- a woman who loves beauty and maintains a fast-paced lifestyle. Now, three ...

31 Tammi 201937min

Flamingo's Allie Melnick: 'We can really be a resource, not just for great products, but also for great education'

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Flamingo, a DTC company focused on women's grooming needs, was the first brand to emerge out of Harry's Labs, in October of 2018. Since Harry's launched in 2013, it's seen a lot of success with female...

24 Tammi 201924min

Nest Fragrances' Laura Slatkin: 'The consumer really wants a brand that's important'

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In 1992, Laura Slatkin had no interest in home fragrance. She had spent 12 years building a successful career for herself working on Wall Street, where she met her husband. After they were married, he...

17 Tammi 201927min

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