#483: Leaders in Customer Loyalty: Brand Story | Play, Partnerships, and Personalization: How Hasbro Builds Loyalty Across Generations

#483: Leaders in Customer Loyalty: Brand Story | Play, Partnerships, and Personalization: How Hasbro Builds Loyalty Across Generations

Send a text For more than a century, Hasbro has been a household name in toys and games, with a portfolio spanning over 1,500 intellectual properties, from childhood classics like Candy Land to iconic titles like Monopoly and Clue. But in today’s entertainment landscape, nostalgia alone isn’t enough. To thrive, the brand has leaned into partnerships, fandom, and digital innovation that bring their intellectual properties to life in new and engaging ways. Lindsey Camell, Head of Partners...

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Lisa Erickson, Senior Director of CRM and Loyalty, Sleep Number

Lisa Erickson, Senior Director of CRM and Loyalty, Sleep Number

Send a text While Sleep Number’s mission to help everyone in the world sleep better may seem like a dream, it is anything but. In fact, the company doesn’t think of itself as just a mattress retailer,...

26 Elo 202020min

Mats Winter, Director of Product, Air Canada

Mats Winter, Director of Product, Air Canada

Send a text After decades of taking the brunt of consumer complaints, air travel in North America reached a record high in satisfaction surveys in 2019. J.D. Power says traveler’s satisfaction with th...

25 Elo 202025min

Loyalty Live Session | David VanWiggeren, CEO, DropTank

Loyalty Live Session | David VanWiggeren, CEO, DropTank

Send a text David VanWiggeren, CEO, DropTank, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Here are questions that Mark posed to David: • How...

24 Elo 202032min

Paige Schaffer, CEO, Global Identity and Cyber Protection, Generali Global Assistance

Paige Schaffer, CEO, Global Identity and Cyber Protection, Generali Global Assistance

Send a text Consumers are spending more time online, and with an increase in sharing and shopping comes an increased risk for potential issues related to a customer’s personal information. This is whe...

20 Elo 202020min

David Sykes, Head of U.S., Klarna

David Sykes, Head of U.S., Klarna

Send a text David Sykes, who heads global payments provider Klarna’s U.S and North America operations, talks with Loyalty360’s Mark Johnson about Klarna’s launch of its first loyalty program, Vibe. Th...

19 Elo 202034min

Loyalty Live Session | Matt Kates, CMO, Prizelogic

Loyalty Live Session | Matt Kates, CMO, Prizelogic

Send a text Loyalty360 Loyalty Live Interview: Matt Kates, CMO, Prizelogic, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Mark asked Matt to to...

18 Elo 202028min

Loyalty Live Session | Emil Sarkissian, CEO, Loyalty Methods

Loyalty Live Session | Emil Sarkissian, CEO, Loyalty Methods

Send a text Loyalty360 Loyalty Live Interview: Emil Sarkissian, CEO, Loyalty Methods and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Here are som...

18 Elo 202029min

Mark Swartz, Senior Director of Consumer Cards, and Natalie Nah, Senior Director of Client Engagement, CIBC

Mark Swartz, Senior Director of Consumer Cards, and Natalie Nah, Senior Director of Client Engagement, CIBC

Send a text The restaurant industry has been one of the hardest hit verticals during COVID-19 as these brands have had to pivot and search for creative ways to still serve customers due to decreased t...

17 Elo 202019min

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