Social bots and brand crises—how to fight fake accounts, with Erika Wheless
Ad Age Insider17 Loka 2025

Social bots and brand crises—how to fight fake accounts, with Erika Wheless

Ad Age marketing reporter Erika Wheless describes the growth of AI-generated bot networks that fuel large percentages of current brand controversies. In the episode, Wheless breaks down how to identify fake social media accounts, tools brands can use to measure bot impact and how to prepare for potential fake outrage.

Plus, Ad Age's 2025 Brand Report breaks down the numbers behind the world's largest advertisers. And TikTok is making aggressive pushes to up ad commitments, despite uncertainty over the platform's future with the Trump administration's planned spin-off.

Dig deeper on the topics mentioned in this week's episode:

~Inside the social media bot crisis

~Listen to marketing takeaways from American Eagle and Cracker Barrel's recent controversies

~What Elf Cosmetics got wrong with its comedian collab

~Buy tickets for Ad Age's AI Marketing Playbook conference

~Listen to Ad Age's Marketer's Brief

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(204)

CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics

CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics

Watch this episode and see additional resources for marketers at AdAge.com/cmo. In the first episode of the Ad Age CMOs on CMOs series, Andrea Collins, CMO of Hippo, and Liz Vanzura, CMO of Solo Stove...

18 Kesä 13min

Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer

Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer

For years, the 2026 FIFA World Cup has been must-buy media inventory for marketers. But numerous controversies as well as the bigger-than-ever nature of the soccer games have presented new challenges ...

12 Kesä 25min

Publicis-LiveRamp deal: what to know and how to react, with Garett Sloane

Publicis-LiveRamp deal: what to know and how to react, with Garett Sloane

Senior Technology and AI editor Garett Sloane breaks down Publicis Groupe's acquisition of LiveRamp, including why it matters for brands and first steps for auditing your ad tech stack. He discusses t...

5 Kesä 22min

AI marketing brief: trust, creativity and careers—ICYMI

AI marketing brief: trust, creativity and careers—ICYMI

The industry is transforming in real time as AI growth impacts workflows, output and career paths from one moment to the next. Industry leaders are continually refining uses of AI platforms, best pr...

29 Touko 13min

CMO Lessons: Brand trust, creative strategy and agency audits—ICYMI

CMO Lessons: Brand trust, creative strategy and agency audits—ICYMI

The checklist for effective marketing leadership has grown exponentially more complex—balancing trust and efficiency, growing loyalty in an age of skepticism and ensuring transparent agency relationsh...

22 Touko 12min

Winning Gen Z brand loyalty—quality, service and community, with Erika Wheless

Winning Gen Z brand loyalty—quality, service and community, with Erika Wheless

Consumer Trends Reporter Erika Wheless discusses the top factors that influence brand loyalty with Gen Z—including product quality, sustainability and customer service. Plus, the brands Gen Z consider...

15 Touko 29min

Inside the TV upfronts—winners and losers, measurement and AI, with Brandon Doerrer

Inside the TV upfronts—winners and losers, measurement and AI, with Brandon Doerrer

Media Reporter Brandon Doerrer breaks down the trends defining this year's TV upfronts, including top questions to look out for from NBCUniversal, Disney, Amazon, Netflix, Warner Bros. Discovery and m...

8 Touko 27min

Agency hiring in the AI era: What grads need now, with Lindsay Rittenhouse

Agency hiring in the AI era: What grads need now, with Lindsay Rittenhouse

Senior Agency Reporter Lindsay Rittenhouse breaks down the complex entry-level job market, with examples of how agency leaders are rethinking junior work as AI automates tasks traditionally done by ea...

1 Touko 26min

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